School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Please note that given the circumstances of COVID-19, there may be some modifications to the assessment schedule promoted in Handbook for Semester 1 2020 Units. Students will be notified of all approved modifications by Unit Coordinators via email and Unit Blackboard sites. Where changes have been made, these are designed to ensure that you still meet the unit learning outcomes in the context of our adjusted teaching and learning arrangements.

  • Unit Title

    Quantitative Research Methods
  • Unit Code

    FBL5112
  • Year

    2020
  • Enrolment Period

    1
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
  • Unit Coordinator

    Dr Peter Paul STANDEN

Description

This unit develops students' skills in quantitative research techniques commonly used in business research. The unit will emphasise data analysis techniques, which will equip students to analyse a wide variety of survey data. The unit will include the design of measurement instruments and the process of data collection, analysis and interpretation for quantitative analysis.

Equivalent Rule

Unit was previously coded MKT4614, MKT511E

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply transliteracy proficiency in the analysis and evaluation of research results.
  2. Communicate a coherent explanation of an appropriate research design including sampling, measurement and data collection methods.
  3. Demonstrate technical skills to design and execute a pilot study.
  4. Provide interpretations of research results in terms of the overall research question(s).

Unit Content

  1. Critically evaluating research.
  2. Descriptive statistics.
  3. Developing research questions.
  4. Inferential statistics.
  5. Measurement, reliability and validity.
  6. Reporting research.
  7. Research designs and methods.
  8. Research paradigms and the research process.
  9. Survey design and sampling.

Additional Learning Experience Information

This unit will be available in the on-campus mode. It will be delivered as a 3-hour interactive seminar. The first two hours will usually be a lecture / discussion session. The third hour will be a workshop where students work on either their own research project, or on the analysis and interpretation of data using SPSS in a computer laboratory.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
AssignmentResearch Project Design40%
ProjectPilot Research Project60%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

FBL5112|2|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Please note that given the circumstances of COVID-19, there may be some modifications to the assessment schedule promoted in Handbook for this unit. All assessment changes will be published by 27 July 2020. All students are reminded to check handbook at the beginning of semester to ensure they have the correct outline.

  • Unit Title

    Quantitative Research Methods
  • Unit Code

    FBL5112
  • Year

    2020
  • Enrolment Period

    2
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
  • Unit Coordinator

    Dr Peter Paul STANDEN

Description

This unit develops students' skills in quantitative research techniques commonly used in business research. The unit will emphasise data analysis techniques, which will equip students to analyse a wide variety of survey data. The unit will include the design of measurement instruments and the process of data collection, analysis and interpretation for quantitative analysis.

Equivalent Rule

Unit was previously coded MKT4614, MKT511E

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply transliteracy proficiency in the analysis and evaluation of research results.
  2. Communicate a coherent explanation of an appropriate research design including sampling, measurement and data collection methods.
  3. Demonstrate technical skills to design and execute a pilot study.
  4. Provide interpretations of research results in terms of the overall research question(s).

Unit Content

  1. Critically evaluating research.
  2. Descriptive statistics.
  3. Developing research questions.
  4. Inferential statistics.
  5. Measurement, reliability and validity.
  6. Reporting research.
  7. Research designs and methods.
  8. Research paradigms and the research process.
  9. Survey design and sampling.

Additional Learning Experience Information

This unit will be available in the on-campus mode. It will be delivered as a 3-hour interactive seminar. The first two hours will usually be a lecture / discussion session. The third hour will be a workshop where students work on either their own research project, or on the analysis and interpretation of data using SPSS in a computer laboratory.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
AssignmentResearch Project Design40%
ProjectPilot Research Project60%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

FBL5112|2|2