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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
The emphasis of this unit is to provide students with a detailed and practical understanding of the business events sector (sometimes referred to as the 'MICE industry'). The unit will look at the sector from multiple perspectives including the origins of demand and the sources of supply, the opportunities for generating income and the activities that create expenses. The key role of the media and marketing communications will be examined in detail. The unit will be largely presented from the viewpoint of a business event manager. A categorisation of business events into meetings (including gatherings, conferences and conventions), exhibitions (including trade shows, public shows and Expositions) and incentives (encompassing incentive travel and corporate hospitality events) will be adopted. The unit will incorporate an examination of how these multiple issues are balanced in the creation and delivery of business events and how the success of this process may be evaluated.
On completion of this unit students should be able to:
On-campus students will attend weekly seminars. Online students will access the program via Blackboard. Regular online access is required. The teaching and learning approach is enhanced through the use of practical industry case studies, where the skills of communicating effectively, critical appraisal and the ability to generate ideas are emphasised. This unit also provides for engaged teaching and learning where the lecturer, through his/her current professional industry experiences, provides students with industry relevant information, and opportunities for networking, event attendance and volunteer work experience. Students are required to complete individual assessment items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, the ability to research effectively using both academic and contemporary sources and industry relevance
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Report | Report | 40% |
| Project | Project | 40% |
| Test | Test | 20% |
| Type | Description | Value |
|---|---|---|
| Report | Report | 40% |
| Project | Project | 40% |
| Test | Test | 20% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
FBL6530|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
The emphasis of this unit is to provide students with a detailed and practical understanding of the business events sector (sometimes referred to as the 'MICE industry'). The unit will look at the sector from multiple perspectives including the origins of demand and the sources of supply, the opportunities for generating income and the activities that create expenses. The key role of the media and marketing communications will be examined in detail. The unit will be largely presented from the viewpoint of a business event manager. A categorisation of business events into meetings (including gatherings, conferences and conventions), exhibitions (including trade shows, public shows and Expositions) and incentives (encompassing incentive travel and corporate hospitality events) will be adopted. The unit will incorporate an examination of how these multiple issues are balanced in the creation and delivery of business events and how the success of this process may be evaluated.
On completion of this unit students should be able to:
On-campus students will attend weekly seminars. Online students will access the program via Blackboard. Regular online access is required. The teaching and learning approach is enhanced through the use of practical industry case studies, where the skills of communicating effectively, critical appraisal and the ability to generate ideas are emphasised. This unit also provides for engaged teaching and learning where the lecturer, through his/her current professional industry experiences, provides students with industry relevant information, and opportunities for networking, event attendance and volunteer work experience. Students are required to complete individual assessment items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, the ability to research effectively using both academic and contemporary sources and industry relevance
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Report | Report | 40% |
| Project | Project | 40% |
| Test | Test | 20% |
| Type | Description | Value |
|---|---|---|
| Report | Report | 40% |
| Project | Project | 40% |
| Test | Test | 20% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
FBL6530|1|2