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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Your unit may be subject to government or third party COVID-19 vaccination requirements. Please consider this before enrolling in this unit, and speak with the unit coordinator if this raises any concerns.
This unit examines the concepts and issues relevant to the international business events sector. Business events covered in the unit include meetings (e.g. gatherings, conferences and conventions), exhibitions (e.g. trade shows, public shows and expositions) and incentives (encompassing incentive travel and corporate hospitality events). The unit will focus on the facets involved in the planning, design and delivery of business events. Financial and accounting aspects as well as media and marketing communications will also be examined in detail. The unit will examine how these multiple issues are balanced in the creation and delivery of business events and how the success of this process may be evaluated, largely from the viewpoint of a business event manager.
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU's LMS
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 2 | 13 x 2 hour seminar | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies
This unit is conducted in both on-campus and online modes with a student-centred, technology enhanced learning approach. On-campus students complete weekly online pre-workshop activities and attend weekly seminar sessions on campus. Online students participate in the unit via LMS and will require regular online access. They complete the same pre-workshop activities, and an electronic version of the on-campus lecture notes is available, in addition to support materials specifically for students in the online mode. All students are required to complete set readings and participate in activities to discuss, develop and apply the concepts covered in the unit content and readings to learning tasks and assessments. This teaching and learning approach is enhanced through the use of practical industry case studies, where the skills of communicating effectively, critical appraisal and the ability to generate ideas are emphasised. This unit also provides students with industry relevant information, and opportunities for networking, event attendance and volunteer work experience. Students are required to complete individual assessment items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, the ability to research effectively using both academic and contemporary sources and industry relevance.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Essay | Essay | 30% |
| Project | Project | 50% |
| Presentation | Presentation | 20% |
| Type | Description | Value |
|---|---|---|
| Essay | Essay | 30% |
| Project | Project | 50% |
| Presentation | Presentation | 20% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.
Breaches of academic integrity can include:
Copying the words, ideas or creative works of other people, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).
Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).
Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.
Using or having access to unauthorised materials in an exam or test.
Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.
ECU's policies and more information about academic integrity can be found on the student academic integrity website.
All commencing ECU students are required to complete the Academic Integrity Module.
In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.
Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.
FBL6530|2|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Your unit may be subject to government or third party COVID-19 vaccination requirements. Please consider this before enrolling in this unit, and speak with the unit coordinator if this raises any concerns.
This unit examines the concepts and issues relevant to the international business events sector. Business events covered in the unit include meetings (e.g. gatherings, conferences and conventions), exhibitions (e.g. trade shows, public shows and expositions) and incentives (encompassing incentive travel and corporate hospitality events). The unit will focus on the facets involved in the planning, design and delivery of business events. Financial and accounting aspects as well as media and marketing communications will also be examined in detail. The unit will examine how these multiple issues are balanced in the creation and delivery of business events and how the success of this process may be evaluated, largely from the viewpoint of a business event manager.
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU's LMS
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 2 | 13 x 2 hour seminar | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies
This unit is conducted in both on-campus and online modes with a student-centred, technology enhanced learning approach. On-campus students complete weekly online pre-workshop activities and attend weekly seminar sessions on campus. Online students participate in the unit via LMS and will require regular online access. They complete the same pre-workshop activities, and an electronic version of the on-campus lecture notes is available, in addition to support materials specifically for students in the online mode. All students are required to complete set readings and participate in activities to discuss, develop and apply the concepts covered in the unit content and readings to learning tasks and assessments. This teaching and learning approach is enhanced through the use of practical industry case studies, where the skills of communicating effectively, critical appraisal and the ability to generate ideas are emphasised. This unit also provides students with industry relevant information, and opportunities for networking, event attendance and volunteer work experience. Students are required to complete individual assessment items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, the ability to research effectively using both academic and contemporary sources and industry relevance.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Essay | Essay | 30% |
| Project | Project | 50% |
| Presentation | Presentation | 20% |
| Type | Description | Value |
|---|---|---|
| Essay | Essay | 30% |
| Project | Project | 50% |
| Presentation | Presentation | 20% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.
Breaches of academic integrity can include:
Copying the words, ideas or creative works of other people, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).
Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).
Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.
Using or having access to unauthorised materials in an exam or test.
Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.
ECU's policies and more information about academic integrity can be found on the student academic integrity website.
All commencing ECU students are required to complete the Academic Integrity Module.
In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.
Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.
FBL6530|2|2