Faculty of Business and Law

School: Business

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Managing the Service Experience
  • Unit Code

    HOS2325
  • Year

    2015
  • Enrolment Period

    1
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus

Description

This unit examines the relationship between achieving quality service and the behaviour of people involved in the delivery of service. It focuses on the application and management of processes and practices that encourage competitive advantage through the delivery of exceptional quality service. It places particular emphasis on the application of theory to dilemmas and issues likely to confront managers today and in the future in the endeavour to deliver experiential services. Case studies and exercises are used to illustrate quality service issues within the hospitality and tourism context.

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply concepts from organisational behaviour to customer service strategies.
  2. Critiquethe design and implementation of customer oriented strategies and systems.
  3. Demonstrate an understanding of the nature of service industries, organisational and staffing characteristics, interrelationship and behaviours of people.
  4. Evaluate the various techniques in solving problems, enhancing creativity, helping in decision making, resolving conflict and handling customers in challenging situations.
  5. Outline the factors that contribute to employee satisfaction.

Unit Content

  1. An overview of customer service strategy and systems.
  2. Developing recovery strategies, systems and procedures.
  3. Elements of exceptional performance.
  4. Importance and functions of verbal and non-verbal communication in service delivery.
  5. Motivating employees to deliver quality service.
  6. Problem solving and decision making in customer service situations.
  7. The significance of internal and external customers in quality service.

Additional Learning Experience Information

The mode of delivery for this unit is through weekly three hour on-campus seminars. The teaching and learning approach is enhanced through in-class discussions and experiential workshops on practical industry case studies, where the skills of working effectively with others (specifically team working, task collaboration and working productively with people from diverse cultures), communicating effectively, critical appraisal and the ability to generate ideas are emphasised. Engaged teaching and learning is applied through guest speakers and field trips, where learners are exposed to industry relevant information, networking opportunities and the awareness and development of sustainability concepts. Where appropriate, Australian Indigenous cultural perspectives as it relates to the Tourism and Hospitality profession is highlighted. Students are required to complete individual and group assessment items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), oral communication, ability to work effectively with others, critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, and the ability to research effectively using both academic and contemporary sources.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
TestMid-term test30%
ProjectService audit report30%
ExaminationFinal examination40%

Text References

  • ^ Ford, R., Sturman, M., & Heaton, C. (2012). Managing quality service in hospitality. Canada: Delmar Cengage Learning.
  • Kadampully, J. (2007). Services management: The new paradigm in hospitality. New Jersey: Pearson.
  • Berger, F., & Brownell, J. (2009). Organisational behaviour for the hospitality industry. New Jersey : Pearson.

Journal References

  • Hospitality Research Journal
  • Tourism Management
  • Journal of Hospitality and Tourism Research
  • Harvard Business Review
  • Cornell Hotel and Restaurant Administration Quarterly
  • International Journal of Contemporary Hospitality Management
  • Journal of Hospitality and Tourism Management

^ Mandatory reference


Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

HOS2325|2|1

Faculty of Business and Law

School: Business

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Managing the Service Experience
  • Unit Code

    HOS2325
  • Year

    2015
  • Enrolment Period

    2
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus

Description

This unit examines the relationship between achieving quality service and the behaviour of people involved in the delivery of service. It focuses on the application and management of processes and practices that encourage competitive advantage through the delivery of exceptional quality service. It places particular emphasis on the application of theory to dilemmas and issues likely to confront managers today. Case studies and exercises are used to illustrate quality service issues within the hospitality and tourism context.

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply concepts from organisational behaviour to customer service strategies.
  2. Critiquethe design and implementation of customer oriented strategies and systems.
  3. Demonstrate an understanding of the nature of service industries, organisational and staffing characteristics, interrelationship and behaviours of people.
  4. Evaluate the various techniques in solving problems, enhancing creativity, helping in decision making, resolving conflict and handling customers in challenging situations.
  5. Outline the factors that contribute to employee satisfaction.

Unit Content

  1. An overview of customer service strategy and systems.
  2. Developing recovery strategies, systems and procedures.
  3. Elements of exceptional performance.
  4. Importance and functions of verbal and non-verbal communication in service delivery.
  5. Motivating employees to deliver quality service.
  6. Problem solving and decision making in customer service situations.
  7. The significance of internal and external customers in quality service.

Additional Learning Experience Information

This unit is delivered through weekly three hour on-campus seminars. The teaching and learning approach is enhanced through in-class discussions and experiential workshops on practical industry case studies, where the skills of working effectively with others (specifically team working, task collaboration and working productively with people from diverse cultures), communicating effectively, critical appraisal and the ability to generate ideas are emphasised. Engaged teaching and learning is applied through guest speakers and field trips, where learners are exposed to industry relevant information, networking opportunities and the awareness and development of sustainability concepts. Where appropriate, cross cultural awareness, including Aboriginal and Torres Strait Islander perspectives, as it relates to the Tourism and Hospitality profession are highlighted. Students are required to complete individual and group assessment items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), oral communication, ability to work effectively with others, critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, and the ability to research effectively using both academic and contemporary sources.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ParticipationParticipation10%
TestMid-term test30%
ProjectService audit report20%
ExaminationFinal examination40%

Text References

  • ^ Ford, R., Sturman, M., & Heaton, C. (2012). Managing quality service in hospitality. Canada: Delmar Cengage Learning.
  • Kandampully, J. (2007). Services management: The new paradigm in hospitality (2nd ed.). New Jersey: Pearson.
  • Berger, F., & Brownell, J. (2009). Organisational behaviour for the hospitality industry. New Jersey : Pearson.

Journal References

  • Harvard Business Review
  • Journal of Hospitality and Tourism Management
  • International Journal of Contemporary Hospitality Management
  • Tourism Management
  • Journal of Hospitality and Tourism Research
  • Cornell Hotel and Restaurant Administration Quarterly
  • Hospitality Research Journal

^ Mandatory reference


Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

HOS2325|2|2