School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Managing the Service Experience
  • Unit Code

    HOS2325
  • Year

    2018
  • Enrolment Period

    1
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Edmund GOH

Description

This unit examines the relationship between achieving quality service and the behaviour of people involved in the delivery of service. It focuses on the application and management of processes and practices that encourage competitive advantage through the delivery of exceptional quality service. The unit places particular emphasis on the application of theory to dilemmas and issues likely to confront managers today. Case studies and exercises are used to illustrate quality service issues within the hospitality and tourism context.

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply concepts from organisational behaviour to customer service strategies.
  2. Critique the design and implementation of customer oriented strategies and systems.
  3. Demonstrate an understanding of the nature of service industries, organisational and staffing characteristics, interrelationship and behaviours of people.
  4. Evaluate the various techniques in solving problems, enhancing creativity, helping in decision making, resolving conflict and handling customers in challenging situations.
  5. Outline the factors that contribute to employee satisfaction.

Unit Content

  1. An overview of customer service strategy and systems.
  2. Developing recovery strategies, systems and procedures.
  3. Elements of exceptional performance.
  4. Importance and functions of verbal and non-verbal communication in service delivery.
  5. Motivating employees to deliver quality service.
  6. Problem solving and decision making in customer service situations.
  7. The significance of internal and external customers in quality service.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 213 x 2 hour lectureNot OfferedNot Offered
Semester 213 x 1 hour tutorialNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

This unit is delivered through weekly on-campus seminars. The teaching and learning approach is enhanced through in-class discussions and experiential workshops on practical industry case studies, where the skills of working effectively with others (specifically team working, task collaboration and working productively with people from diverse cultures), communicating effectively, critical appraisal and the ability to generate ideas are emphasised. Engaged teaching and learning is applied through guest speakers and field trips, where learners are exposed to industry relevant information, networking opportunities and the awareness and development of sustainability concepts. Where appropriate, cross cultural awareness, including Aboriginal and Torres Strait Islander perspectives, as it relates to the Tourism and Hospitality profession are highlighted. Students are required to complete individual and group assessment items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), oral communication, ability to work effectively with others, critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, and the ability to research effectively using both academic and contemporary sources.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ParticipationParticipation10%
TestMid-term test30%
ProjectService audit report20%
ExaminationFinal examination40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

HOS2325|2|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Managing the Service Experience
  • Unit Code

    HOS2325
  • Year

    2018
  • Enrolment Period

    2
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Edmund GOH

Description

This unit examines the relationship between achieving quality service and the behaviour of people involved in the delivery of service in the sectors of hospitality, tourism, events, and sport. It focuses on the application and management of processes and practices that encourage competitive advantage through the delivery of exceptional quality service. The unit places particular emphasis on the application of theory to dilemmas and issues likely to confront managers today. Case studies and exercises are used to illustrate quality service issues within the services industry context.

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply concepts from organisational behaviour to customer service strategies.
  2. Critique the design and implementation of customer oriented strategies and systems.
  3. Demonstrate an understanding of the nature of service industries, organisational and staffing characteristics, interrelationship and behaviours of people.
  4. Evaluate the various techniques in solving problems, enhancing creativity, helping in decision making, resolving conflict and handling customers in challenging situations.
  5. Outline the factors that contribute to employee satisfaction.

Unit Content

  1. Understanding the metamorphosis of service.
  2. Understanding the nature of service.
  3. Managing service quality.
  4. Understanding and engaging customers.
  5. Developing service vision, design and service encounter.
  6. Service marketing: Managing customer experiences and relationships.
  7. Understanding service guarantees, failures and recovery.
  8. Managing and engaging employees in service organisations.
  9. Leadership for service organisations.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 213 x 2 hour lectureNot OfferedNot Offered
Semester 213 x 1 hour tutorialNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

The teaching and learning approach is enhanced through in-class and on-line discussions, where the skills of communicating effectively, critical appraisal and the ability to generate ideas are emphasised. Engaged teaching and learning is applied through guest speakers and field trips, where learners are exposed to industry relevant information, networking opportunities and the awareness and development of sustainability concepts. Where appropriate, cross cultural awareness, including Aboriginal and Torres Strait Islander perspectives, as it relates to the services industry profession are highlighted. Students are required to complete individual assessment items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), oral communication, critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, and the ability to research effectively using both academic and contemporary sources.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ReportIndividual Report20%
AssignmentIndividual Service Experience Management Plan40%
ExaminationFinal Examination40%
ONLINE
TypeDescriptionValue
ReportIndividual Report20%
AssignmentIndividual Service Experience Management Plan40%
ExaminationFinal Examination40%

Core Reading(s)

  • Ford, R., Sturman, M., & Heaton, C. (2012). Managing quality service in hospitality : how organizations achieve excellence in the guest experience. Clifton Park: Delmar Cengage Learning.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

HOS2325|2|2