School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Hospitality and Tourism Management
  • Unit Code

    HOS3100
  • Year

    2017
  • Enrolment Period

    1
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Mr Nevil Leslie ALEXANDER

Description

This capstone unit integrates the business and management concepts introduced in previous units and applies these in a management approach for the hospitality and tourism industries. The unit develops and emphasises the comprehensive understanding of the fundamental concepts underlying the process of strategic management and the role of strategy in matching an organisation's competencies with its environments. Concepts in the analysis and development of strategies for hospitality and tourism organisations are applied to real world problems. This unit endeavours to develop critical analysis and decision making abilities for future managers in our fast growing industries.

Prerequisite Rule

Students must pass 1 units from HOS2110, TSM2105

Equivalent Rule

Unit was previously coded HOS3520, TSM3413

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse the dimensions of hospitality and tourism organisations within a strategic management context.
  2. Analyse the managerial tasks associated with implementing and executing organisational strategies.
  3. Compare and contrast the processes of formulating, implementing and evaluating strategies for a hospitality or tourism organisation.
  4. Critically analyse the role strategic planning plays in the alignment of organisational competencies with the challenges presented by the external environment in hospitality and tourism operations.
  5. Evaluate the competencies needed to successfully lead hospitality and tourism organisations in todays environment.
  6. Review the issues faced in the globalisation of hospitality and tourism organisations.

Unit Content

  1. Competencies for effective leadership in today's successful organisations.
  2. Definition and dimensions of hospitality and tourism management.
  3. General characteristics and components of the external and internal environment(s) in which hospitality and tourism businesses operate.
  4. Globalisation of hospitality and tourism businesses: motivations for, issues, and strategic approaches.
  5. Managerial work in a hospitality and tourism organisation and the influences of the characteristics of business operations, ownership and affiliations.
  6. The strategic planning process in hospitality and tourism organisations.

Additional Learning Experience Information

Students attend a weekly three hour seminar. This unit is also available online. The teaching and learning approach is enhanced through in-class or online discussions and experiential workshops where the skills of working effectively with others (specifically team working, task collaboration and working productively with people from diverse cultures), communicating effectively and the ability to generate ideas are emphasized. Practical industry focused case studies are used to provide students with the opportunity to develop selected theses of the unit, including awareness and understanding of sustainability, through research and critical analysis. This unit also applies engaged teaching and learning where guest speakers provide students with industry relevant information and networking opportunities. Students are required to complete individual items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), oral communication, ability to work effectively with others, critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, the ability to research effectively using both contemporary academic and industry sources.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ParticipationConsidered contribution to discussions20%
TestQuizzes (3X10%)30%
ExaminationFinal examination50%
ONLINE
TypeDescriptionValue
ParticipationConsidered contribution to discussions20%
TestQuizzes (3X10%)30%
ExaminationFinal examination50%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

HOS3100|2|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Hospitality and Tourism Management
  • Unit Code

    HOS3100
  • Year

    2017
  • Enrolment Period

    2
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Mr Nevil Leslie ALEXANDER

Description

This capstone unit integrates the business and management concepts introduced in previous units and applies these in a management approach for the hospitality and tourism industries. The unit develops and emphasises the comprehensive understanding of the fundamental concepts underlying the process of strategic management and the role of strategy in matching an organisation's competencies with its environments. Concepts in the analysis and development of strategies for hospitality and tourism organisations are applied to real world problems. This unit endeavours to develop critical analysis and decision making abilities for future managers in our fast growing industries.

Prerequisite Rule

Students must pass 1 units from HOS2110, TSM2105

Equivalent Rule

Unit was previously coded HOS3520, TSM3413

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse the dimensions of hospitality and tourism organisations within a strategic management context.
  2. Analyse the managerial tasks associated with implementing and executing organisational strategies.
  3. Compare and contrast the processes of formulating, implementing and evaluating strategies for a hospitality or tourism organisation.
  4. Critically analyse the role strategic planning plays in the alignment of organisational competencies with the challenges presented by the external environment in hospitality and tourism operations.
  5. Evaluate the competencies needed to successfully lead hospitality and tourism organisations in todays environment.
  6. Review the issues faced in the globalisation of hospitality and tourism organisations.

Unit Content

  1. Competencies for effective leadership in today's successful organisations.
  2. Definition and dimensions of hospitality and tourism management.
  3. General characteristics and components of the external and internal environment(s) in which hospitality and tourism businesses operate.
  4. Globalisation of hospitality and tourism businesses: motivations for, issues, and strategic approaches.
  5. Managerial work in a hospitality and tourism organisation and the influences of the characteristics of business operations, ownership and affiliations.
  6. The strategic planning process in hospitality and tourism organisations.

Additional Learning Experience Information

Students attend a weekly three hour seminar. This unit is also available online. The teaching and learning approach is enhanced through in-class or online discussions and experiential workshops where the skills of working effectively with others (specifically team working, task collaboration and working productively with people from diverse cultures), communicating effectively and the ability to generate ideas are emphasized. Practical industry focused case studies are used to provide students with the opportunity to develop selected theses of the unit, including awareness and understanding of sustainability, through research and critical analysis. This unit also applies engaged teaching and learning where guest speakers provide students with industry relevant information and networking opportunities. Students are required to complete individual items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), oral communication, ability to work effectively with others, critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, the ability to research effectively using both contemporary academic and industry sources.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ParticipationParticipation10%
Case StudyCase Study20%
AssignmentAssignment30%
ExaminationFinal Examination40%
ONLINE
TypeDescriptionValue
ParticipationParticipation10%
Case StudyCase Study20%
AssignmentAssignment30%
ExaminationFinal Examination40%

Core Reading(s)

  • Olsen, M., West, J., & Ching Yick Tse, E. (2008). Strategic management in the hospitality industry. (3rd ed.). Harlow: Pearson Prentice Hall.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

HOS3100|2|2