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  2. Hospitality and Tourism Management [HOS3100]

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Please note that given the circumstances of COVID-19, there may be some modifications to the assessment schedule promoted in Handbook for Semester 1 2020 Units. Students will be notified of all approved modifications by Unit Coordinators via email and Unit Blackboard sites. Where changes have been made, these are designed to ensure that you still meet the unit learning outcomes in the context of our adjusted teaching and learning arrangements.

  • Unit Title

    Hospitality and Tourism Management

  • Unit Code

    HOS3100

  • Year

    2020

  • Enrolment Period

    1

  • Version

    3

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus
    Online

  • Unit Coordinator

    Dr Oskaras VOROBJOVAS-PINTA

Description

This capstone unit integrates the business and management concepts introduced in previous units and applies these in a management context for the hospitality and tourism industries. The unit develops and emphasises the comprehensive understanding of the fundamental concepts underlying the process of strategic management and the role of strategy in matching an organisation's competencies with its environments. Concepts in the analysis and development of strategies for hospitality and tourism organisations are applied to real world problems. This unit endeavours to develop critical analysis and decision making abilities for future managers in our fast growing industries.

Prerequisite Rule

Students must have passed HOS2110 or TSM2105.

Equivalent Rule

Unit was previously coded HOS3520, TSM3413

Learning Outcomes

On completion of this unit students should be able to:

  1. Critically analyse the role strategic planning plays to align organisational competencies with external challenges in hospitality and tourism operations.
  2. Evaluate the competencies needed to successfully lead hospitality and tourism organisations in todays environment.
  3. Adapt strategies for a hospitality or tourism organisation that respond to the challenges of globalisation.
  4. Communicate business knowledge persuasively and clearly in both written and oral formats, using relevant technology.

Unit Content

  1. Definition and dimensions of hospitality and tourism management.
  2. The strategic planning process in hospitality and tourism organisations.
  3. General characteristics and components of the external and internal environment(s) in which hospitality and tourism businesses operate.
  4. Managerial work in a hospitality and tourism organisation and the influences of the characteristics of business operations, ownership and affiliations.
  5. Globalisation of hospitality and tourism businesses: motivations for, issues, and strategic approaches.
  6. Competencies for effective leadership in today's successful organisations.
  7. Communication skills for hospitality and tourism management.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 113 x 3 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

The teaching and learning approach is enhanced through in-class and online discussions using practical, industry-focused case studies, where the skills of working effectively with others, communicating effectively and the ability to generate ideas for business innovations are emphasised. Students are required to complete individual items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), oral communication, critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, and the ability to research effectively using both contemporary academic and industry sources.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
Case StudyCase Study25%
AssignmentAssignment30%
PresentationOral Presentation10%
ExaminationFinal Examination35%
ONLINE
TypeDescriptionValue
Case StudyCase Study25%
AssignmentAssignment30%
PresentationOral Presentation10%
ExaminationFinal Examination35%

Core Reading(s)

  • Olsen, M., West, J., & Tse, E. (2013). Strategic Management in the Hospitality Industry (3rd ed., pp. 1–367). Harlow: Pearson Education. Retrieved from https://ecu.on.worldcat.org/oclc/1017001254
  • Okumus, F., Altinay, L., Chathoth, P., & Köseoğlu, M. A. (2020). Strategic management for hospitality and tourism (Second Edition.). New York: Routledge. Retrieved from https://ebookcentral.proquest.com/lib/ecu/detail.action?docID=5975342
  • Gursoy, D., & Chi, C. G. (2018). Service Quality and Marketing by Yilmaz. In The Routledge Handbook of Destination Marketing (pp. 92–99). Routledge.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

HOS3100|3|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Please note that given the circumstances of COVID-19, there may be some modifications to the assessment schedule promoted in Handbook for this unit. All assessment changes will be published by 27 July 2020. All students are reminded to check handbook at the beginning of semester to ensure they have the correct outline.

  • Unit Title

    Hospitality and Tourism Management

  • Unit Code

    HOS3100

  • Year

    2020

  • Enrolment Period

    2

  • Version

    3

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus
    Online

  • Unit Coordinator

    Dr Oskaras VOROBJOVAS-PINTA

Description

This capstone unit integrates the business and management concepts introduced in previous units and applies these in a management context for the hospitality and tourism industries. The unit develops and emphasises the comprehensive understanding of the fundamental concepts underlying the process of strategic management and the role of strategy in matching an organisation's competencies with its environments. Concepts in the analysis and development of strategies for hospitality and tourism organisations are applied to real world problems. This unit endeavours to develop critical analysis and decision making abilities for future managers in our fast growing industries.

Prerequisite Rule

Students must have passed HOS2110 or TSM2105.

Equivalent Rule

Unit was previously coded HOS3520, TSM3413

Learning Outcomes

On completion of this unit students should be able to:

  1. Critically analyse the role strategic planning plays to align organisational competencies with external challenges in hospitality and tourism operations.
  2. Evaluate the competencies needed to successfully lead hospitality and tourism organisations in today’s environment.
  3. Adapt strategies for a hospitality or tourism organisation that respond to the challenges of globalisation.
  4. Communicate business knowledge persuasively and clearly in both written and oral formats, using relevant technology.

Unit Content

  1. Definition and dimensions of hospitality and tourism management.
  2. The strategic planning process in hospitality and tourism organisations.
  3. General characteristics and components of the external and internal environment(s) in which hospitality and tourism businesses operate.
  4. Managerial work in a hospitality and tourism organisation and the influences of the characteristics of business operations, ownership and affiliations.
  5. Globalisation of hospitality and tourism businesses: motivations for, issues, and strategic approaches.
  6. Competencies for effective leadership in today's successful organisations.
  7. Communication skills for hospitality and tourism management.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 113 x 3 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

The teaching and learning approach is enhanced through in-class and online discussions using practical, industry-focused case studies, where the skills of working effectively with others, communicating effectively and the ability to generate ideas for business innovations are emphasised. Students are required to complete individual items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), oral communication, critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, and the ability to research effectively using both contemporary academic and industry sources.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
Case StudyCase Study25%
AssignmentAssignment30%
PresentationOral Presentation10%
AssignmentOnline Assessment35%
ONLINE
TypeDescriptionValue
Case StudyCase Study25%
AssignmentAssignment30%
PresentationOral Presentation10%
AssignmentOnline Assessment35%

Core Reading(s)

  • Olsen, M., West, J., & Tse, E. (2013). Strategic Management in the Hospitality Industry (3rd ed., pp. 1–367). Harlow: Pearson Education. Retrieved from https://ecu.on.worldcat.org/oclc/1017001254
  • Okumus, F., Altinay, L., Chathoth, P., & Köseoğlu, M. A. (2020). Strategic management for hospitality and tourism (Second Edition.). New York: Routledge. Retrieved from https://ebookcentral.proquest.com/lib/ecu/detail.action?docID=5975342
  • Okumus, F., Altinay, L., Chathoth, P., & Köseoğlu, M. A. (2020). Strategic management for hospitality and tourism (Second Edition.). New York: Routledge. Retrieved from https://ebookcentral.proquest.com/lib/ecu/detail.action?docID=5975342
  • Gursoy, D., & Chi, C. G. (2018). Service Quality and Marketing by Yilmaz. In The Routledge Handbook of Destination Marketing (pp. 92–99). Routledge.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

HOS3100|3|2