School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Current Issues in Hospitality
  • Unit Code

    HOS6502
  • Year

    2016
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    20
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online

Description

This unit addresses current and topical issues in hospitality that are of importance to management. The issues include, but are not limited to, people (staff and customer contexts), marketing (product development; communication; segmentation), legislative and compliance issues that are currently affecting the industry or segments of the industry. The unit will familiarise students with current issues in the hotel, restaurant, and associated industries and enable them to develop a managerial perspective that is relevant with contemporary industry practices.

Learning Outcomes

On completion of this unit students should be able to:

  1. Understand and analyse current issues affecting hospitality operations from a managerial position.
  2. Critically evaluate a range of contemporary ideas, practices and priorities for hospitality professionals.
  3. Evaluate and apply research into current issues in hospitality.
  4. Make a research-informed assessment of the likely future direction of one key aspect of the hospitality industry.
  5. Plan and execute a substantial research-based project relating to current issues in the hospitality industry.

Unit Content

  1. Employee engagement and performance.
  2. Health and safety requirements.
  3. Legal compliance issues.
  4. Staff turnover.
  5. Customer acquisition and retention.
  6. Consumer behaviour trends.
  7. Customer and staff safety and security.
  8. New product development.
  9. Customer communication.
  10. Market segmentation
  11. New legislative requirements.

Additional Learning Experience Information

On-campus students attend a weekly 3 hour seminar. Online students will access the program via Blackboard. Regular online access is required. Self-directed learning, individual assessment tasks, meetings/correspondence with unit coordinator.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
Case StudyReport/Critique30%
PresentationResearch Presentation20%
ReportResearch Report50%
ONLINE
TypeDescriptionValue
Case StudyReport/Critique30%
PresentationResearch Presentation20%
ReportResearch Report50%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

HOS6502|1|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Current Issues in Hospitality
  • Unit Code

    HOS6502
  • Year

    2016
  • Enrolment Period

    2
  • Version

    1
  • Credit Points

    20
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online

Description

This unit addresses current and topical issues in hospitality that are of importance to management. The issues include, but are not limited to, people (staff and customer contexts), marketing (product development; communication; segmentation), legislative and compliance issues that are currently affecting the industry or segments of the industry. The unit will familiarise students with current issues in the hotel, restaurant, and associated industries and enable them to develop a managerial perspective that is relevant with contemporary industry practices.

Learning Outcomes

On completion of this unit students should be able to:

  1. Understand and analyse current issues affecting hospitality operations from a managerial position.
  2. Critically evaluate a range of contemporary ideas, practices and priorities for hospitality professionals.
  3. Evaluate and apply research into current issues in hospitality.
  4. Make a research-informed assessment of the likely future direction of one key aspect of the hospitality industry.
  5. Plan and execute a substantial research-based project relating to current issues in the hospitality industry.

Unit Content

  1. Employee engagement and performance.
  2. Health and safety requirements.
  3. Legal compliance issues.
  4. Staff turnover.
  5. Customer acquisition and retention.
  6. Consumer behaviour trends.
  7. Customer and staff safety and security.
  8. New product development.
  9. Customer communication.
  10. Market segmentation
  11. New legislative requirements.

Additional Learning Experience Information

On-campus students attend a weekly 3 hour seminar. Online students will access the program via Blackboard. Regular online access is required. Self-directed learning, individual assessment tasks, meetings/correspondence with unit coordinator.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
Case StudyReport/Critique30%
PresentationResearch Presentation20%
ReportResearch Report50%
ONLINE
TypeDescriptionValue
Case StudyReport/Critique30%
PresentationResearch Presentation20%
ReportResearch Report50%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

HOS6502|1|2