Faculty of Health, Engineering and Science
School: Exercise and Health Sciences
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Unit Title
Public Health StrategiesUnit Code
HST6335Year
2015Enrolment Period
1Version
1Credit Points
20Full Year Unit
N
Mode of Delivery
On Campus
Online
Description
This unit explores a range of evidence-based public health strategies designed to improve population health. Processes for developing strategies that target individuals, small groups and/or whole populations are critically examined including the use of advocacy, mass media, policy development, education and community development models. Public health strategies and approaches that utilise intersectorial collaboration and resource sharing are analysed to enhance students' understandings of public health best practices and appropriateness in different cultural settings.
Equivalent Rule
Unit was previously coded HST5111
Learning Outcomes
On completion of this unit students should be able to:
- Analyse intersectorial collaboration and contemporary workforce competencies required to implement pubic health strategies.
- Analyse the impact of community development models on public health initiatives.
- Apply social marketing techniques to plan and develop health promotion strategies.
- Communicate a theoretical rationale for the use of different public health strategies.
- Demonstrate the application of health promotion methodologies in a range of settings.
- Generate innovative strategies to meet the health needs of diverse population groups.
Unit Content
- Community development public health strategies.
- Ecological and environmental public health strategies.
- Factors impacting the effectiveness of strategies.
- Health promotion as a public health strategy.
- Individual versus population-level focus.
- Policy and advocacy public health strategies.
- Social marketing and social media public health strategies.
- Strategies for specific public health target groups and settings.
- The role of local and international intersectoral collaboration and workforce competencies.
- Theoretical underpinning of public health strategies.
Additional Learning Experience Information
Lectures, case studies, small group discussions and problem solving, brain storming, reflective exercises, demonstrations, E-Learning activities.
Assessment
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
ON CAMPUS| Type | Description | Value |
|---|
| Reflective Practice | Critical Reflection | 30% |
| Essay | Program plan | 45% |
| Examination ^ | End of semester examination | 25% |
ONLINE| Type | Description | Value |
|---|
| Reflective Practice | Critical Reflection | 30% |
| Essay | Program plan | 45% |
| Examination ^ | End of semester examination | 25% |
^ Mandatory to Pass
Text References
- ^ Egger, G., Spark, R., & Donovan., R. (2013). Health promotion strategies and methods (3rd ed). Sydney, Australia: McGraw-Hill Co.
- Taylor, J., Wilkinson, D., & Cheers, B. (2008). Working with communities in health and human services. Melbourne, Australia: Oxford.
- Nutbeam, D., Harris, E., & Wise, M. (2011). Theory in a nutshell. Sydney, Australia: McGraw-Hill.
- Nutbeam, D., & Bauman, A. (2011). Evaluation in a nutshell. Sydney, Australia: McGraw-Hill.
- Jirojwong, S., & Liamputtong, P. (2009). Population health, communities and health promotion. Melbourne, Australia: Oxford.
- Baum, F. (2011). The new public health; An Australian perspective. Melbourne, Australia: Oxford University Press.
- Eckerman, A., Dowd, T., Chong, E., Nixon, L., Gray, R., & Johnson, S. (2010). Binan Goonj: Bridging cultures in Aboriginal health. Sydney, Australia: Elseveir.
- Ewles, L., & Simmet, I. (2006). Promoting health: A practical guide (4th ed). London: Balliere Tindall.
- Green, J., & Jones, K. (2010). Health promotion planning and strategies. London: Sage Publications.
- Kenny, S. (2011). Developing communities for the future. South Melbourne, Australia: Cengage Learning.
- Australian Institute of Health and Welfare. (2012). Australia's health. Canberra, Australia: Australian Government Publishing Services.
Journal References
- Health Promotion International
- Health Education Quarterly
- Health Promotion Journal of Australia
- Drug Education Journal of Australia
- American Journal of Health Promotion
- Australian Journal of Public Health
Website References
- Australian Institute of Health and Welfare
- Australian Health Promotion Association
- Public Health Advocacy Institute WA
^ Mandatory reference
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Academic Misconduct
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
- plagiarism;
- unauthorised collaboration;
- cheating in examinations;
- theft of other students' work;
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
HST6335|1|1
Faculty of Health, Engineering and Science
School: Exercise and Health Sciences
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Unit Title
Public Health StrategiesUnit Code
HST6335Year
2015Enrolment Period
2Version
1Credit Points
20Full Year Unit
N
Mode of Delivery
On Campus
Online
Description
This unit explores a range of evidence-based public health strategies designed to improve population health. Processes for developing strategies that target individuals, small groups and/or whole populations are critically examined including the use of advocacy, mass media, policy development, education and community development models. Public health strategies and approaches that utilise intersectorial collaboration and resource sharing are analysed to enhance students' understandings of public health best practices and appropriateness in different cultural settings.
Equivalent Rule
Unit was previously coded HST5111
Learning Outcomes
On completion of this unit students should be able to:
- Analyse intersectorial collaboration and contemporary workforce competencies required to implement pubic health strategies.
- Analyse the impact of community development models on public health initiatives.
- Apply social marketing techniques to plan and develop health promotion strategies.
- Communicate a theoretical rationale for the use of different public health strategies.
- Demonstrate the application of health promotion methodologies in a range of settings.
- Generate innovative strategies to meet the health needs of diverse population groups.
Unit Content
- Community development public health strategies.
- Ecological and environmental public health strategies.
- Factors impacting the effectiveness of strategies.
- Health promotion as a public health strategy.
- Individual versus population-level focus.
- Policy and advocacy public health strategies.
- Social marketing and social media public health strategies.
- Strategies for specific public health target groups and settings.
- The role of local and international intersectoral collaboration and workforce competencies.
- Theoretical underpinning of public health strategies.
Additional Learning Experience Information
Lectures, case studies, small group discussions and problem solving, brain storming, reflective exercises, demonstrations, E-Learning activities.
Assessment
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
ON CAMPUS| Type | Description | Value |
|---|
| Reflective Practice | Critical Reflection | 30% |
| Essay | Program plan | 45% |
| Examination ^ | End of semester examination | 25% |
ONLINE| Type | Description | Value |
|---|
| Reflective Practice | Critical Reflection | 30% |
| Essay | Program plan | 45% |
| Examination ^ | End of semester examination | 25% |
^ Mandatory to Pass
Text References
- ^ Egger, G., Spark, R., & Donovan., R. (2013). Health promotion strategies and methods (3rd ed). Sydney, Australia: McGraw-Hill Co.
- Taylor, J., Wilkinson, D., & Cheers, B. (2008). Working with communities in health and human services. Melbourne, Australia: Oxford.
- Nutbeam, D., Harris, E., & Wise, M. (2011). Theory in a nutshell. Sydney, Australia: McGraw-Hill.
- Nutbeam, D., & Bauman, A. (2011). Evaluation in a nutshell. Sydney, Australia: McGraw-Hill.
- Jirojwong, S., & Liamputtong, P. (2009). Population health, communities and health promotion. Melbourne, Australia: Oxford.
- Baum, F. (2011). The new public health; An Australian perspective. Melbourne, Australia: Oxford University Press.
- Eckerman, A., Dowd, T., Chong, E., Nixon, L., Gray, R., & Johnson, S. (2010). Binan Goonj: Bridging cultures in Aboriginal health. Sydney, Australia: Elseveir.
- Ewles, L., & Simmet, I. (2006). Promoting health: A practical guide (4th ed). London: Balliere Tindall.
- Green, J., & Jones, K. (2010). Health promotion planning and strategies. London: Sage Publications.
- Kenny, S. (2011). Developing communities for the future. South Melbourne, Australia: Cengage Learning.
- Australian Institute of Health and Welfare. (2012). Australia's health. Canberra, Australia: Australian Government Publishing Services.
Journal References
- Health Promotion International
- Health Education Quarterly
- Health Promotion Journal of Australia
- Drug Education Journal of Australia
- American Journal of Health Promotion
- Australian Journal of Public Health
Website References
- Australian Institute of Health and Welfare
- Australian Health Promotion Association
- Public Health Advocacy Institute WA
^ Mandatory reference
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Academic Misconduct
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
- plagiarism;
- unauthorised collaboration;
- cheating in examinations;
- theft of other students' work;
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
HST6335|1|2
