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  2. Public Health Strategies [HST6335]

School: Medical and Health Sciences

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Public Health Strategies

  • Unit Code

    HST6335

  • Year

    2016

  • Enrolment Period

    1

  • Version

    1

  • Credit Points

    20

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus
    Online

Description

This unit explores a range of evidence-based public health strategies designed to improve population health. Processes for developing strategies that target individuals, small groups and/or whole populations are critically examined including the use of advocacy, mass media, policy development, education and community development models. Public health strategies and approaches that utilise intersectorial collaboration and resource sharing are analysed to enhance students' understandings of public health best practices and appropriateness in different cultural settings.

Equivalent Rule

Unit was previously coded HST5111

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse intersectorial collaboration and contemporary workforce competencies required to implement pubic health strategies.
  2. Analyse the impact of community development models on public health initiatives.
  3. Apply social marketing techniques to plan and develop health promotion strategies.
  4. Communicate a theoretical rationale for the use of different public health strategies.
  5. Demonstrate the application of health promotion methodologies in a range of settings.
  6. Generate innovative strategies to meet the health needs of diverse population groups.

Unit Content

  1. Community development public health strategies.
  2. Ecological and environmental public health strategies.
  3. Factors impacting the effectiveness of strategies.
  4. Health promotion as a public health strategy.
  5. Individual versus population-level focus.
  6. Policy and advocacy public health strategies.
  7. Social marketing and social media public health strategies.
  8. Strategies for specific public health target groups and settings.
  9. The role of local and international intersectoral collaboration and workforce competencies.
  10. Theoretical underpinning of public health strategies.

Additional Learning Experience Information

Lectures, case studies, small group discussions and problem solving, brain storming, reflective exercises, demonstrations, E-Learning activities.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
Reflective PracticeCritical Reflection30%
EssayProgram plan45%
Examination ^End of semester examination25%
ONLINE
TypeDescriptionValue
Reflective PracticeCritical Reflection30%
EssayProgram plan45%
Examination ^End of semester examination25%

^ Mandatory to Pass

Text References

  • ^ Egger, G., Spark, R., & Donovan., R. (2013). Health promotion strategies and methods (3rd ed). Sydney, Australia: McGraw-Hill Co.
  • Baum, F. (2011). The new public health; An Australian perspective. Melbourne, Australia: Oxford University Press.
  • Eckerman, A., Dowd, T., Chong, E., Nixon, L., Gray, R., & Johnson, S. (2010). Binan Goonj: Bridging cultures in Aboriginal health. Sydney, Australia: Elseveir.
  • Ewles, L., & Simmet, I. (2006). Promoting health: A practical guide (4th ed). London: Balliere Tindall.
  • Green, J., & Jones, K. (2010). Health promotion planning and strategies. London: Sage Publications.
  • Taylor, J., Wilkinson, D., & Cheers, B. (2008). Working with communities in health and human services. Melbourne, Australia: Oxford.
  • Nutbeam, D., Harris, E., & Wise, M. (2011). Theory in a nutshell. Sydney, Australia: McGraw-Hill.
  • Nutbeam, D., & Bauman, A. (2011). Evaluation in a nutshell. Sydney, Australia: McGraw-Hill.
  • Jirojwong, S., & Liamputtong, P. (2009). Population health, communities and health promotion. Melbourne, Australia: Oxford.
  • Australian Institute of Health and Welfare. (2012). Australia's health. Canberra, Australia: Australian Government Publishing Services.
  • Kenny, S. (2011). Developing communities for the future. South Melbourne, Australia: Cengage Learning.

Journal References

  • American Journal of Health Promotion
  • Australian Journal of Public Health
  • Drug Education Journal of Australia
  • Health Education Quarterly
  • Health Promotion International
  • Health Promotion Journal of Australia

Website References

  • Australian Health Promotion Association
  • Australian Institute of Health and Welfare
  • Public Health Advocacy Institute WA

^ Mandatory reference

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

HST6335|1|1

School: Medical and Health Sciences

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Public Health Strategies

  • Unit Code

    HST6335

  • Year

    2016

  • Enrolment Period

    2

  • Version

    1

  • Credit Points

    20

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus
    Online

Description

This unit explores a range of evidence-based public health strategies designed to improve population health. Processes for developing strategies that target individuals, small groups and/or whole populations are critically examined including the use of advocacy, mass media, policy development, education and community development models. Public health strategies and approaches that utilise intersectorial collaboration and resource sharing are analysed to enhance students' understandings of public health best practices and appropriateness in different cultural settings.

Equivalent Rule

Unit was previously coded HST5111

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse intersectorial collaboration and contemporary workforce competencies required to implement pubic health strategies.
  2. Analyse the impact of community development models on public health initiatives.
  3. Apply social marketing techniques to plan and develop health promotion strategies.
  4. Communicate a theoretical rationale for the use of different public health strategies.
  5. Demonstrate the application of health promotion methodologies in a range of settings.
  6. Generate innovative strategies to meet the health needs of diverse population groups.

Unit Content

  1. Community development public health strategies.
  2. Ecological and environmental public health strategies.
  3. Factors impacting the effectiveness of strategies.
  4. Health promotion as a public health strategy.
  5. Individual versus population-level focus.
  6. Policy and advocacy public health strategies.
  7. Social marketing and social media public health strategies.
  8. Strategies for specific public health target groups and settings.
  9. The role of local and international intersectoral collaboration and workforce competencies.
  10. Theoretical underpinning of public health strategies.

Additional Learning Experience Information

Lectures, case studies, small group discussions and problem solving, brain storming, reflective exercises, demonstrations, E-Learning activities.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
Reflective PracticeCritical Reflection30%
EssayProgram plan45%
Examination ^End of semester examination25%
ONLINE
TypeDescriptionValue
Reflective PracticeCritical Reflection30%
EssayProgram plan45%
Examination ^End of semester examination25%

^ Mandatory to Pass

Text References

  • ^ Egger, G., Spark, R., & Donovan., R. (2013). Health promotion strategies and methods (3rd ed). Sydney, Australia: McGraw-Hill Co.
  • Baum, F. (2011). The new public health; An Australian perspective. Melbourne, Australia: Oxford University Press.
  • Eckerman, A., Dowd, T., Chong, E., Nixon, L., Gray, R., & Johnson, S. (2010). Binan Goonj: Bridging cultures in Aboriginal health. Sydney, Australia: Elseveir.
  • Ewles, L., & Simmet, I. (2006). Promoting health: A practical guide (4th ed). London: Balliere Tindall.
  • Green, J., & Jones, K. (2010). Health promotion planning and strategies. London: Sage Publications.
  • Nutbeam, D., Harris, E., & Wise, M. (2011). Theory in a nutshell. Sydney, Australia: McGraw-Hill.
  • Nutbeam, D., & Bauman, A. (2011). Evaluation in a nutshell. Sydney, Australia: McGraw-Hill.
  • Kenny, S. (2011). Developing communities for the future. South Melbourne, Australia: Cengage Learning.
  • Jirojwong, S., & Liamputtong, P. (2009). Population health, communities and health promotion. Melbourne, Australia: Oxford.
  • Australian Institute of Health and Welfare. (2012). Australia's health. Canberra, Australia: Australian Government Publishing Services.
  • Taylor, J., Wilkinson, D., & Cheers, B. (2008). Working with communities in health and human services. Melbourne, Australia: Oxford.

Journal References

  • American Journal of Health Promotion
  • Australian Journal of Public Health
  • Drug Education Journal of Australia
  • Health Promotion International
  • Health Promotion Journal of Australia
  • Health Education Quarterly

Website References

  • Australian Health Promotion Association
  • Australian Institute of Health and Welfare
  • Public Health Advocacy Institute WA

^ Mandatory reference

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

HST6335|1|2