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  2. Public Health Strategies [HST6335]

School: Medical and Health Sciences

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Public Health Strategies

  • Unit Code

    HST6335

  • Year

    2021

  • Enrolment Period

    1

  • Version

    1

  • Credit Points

    20

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus
    Online

  • Unit Coordinator

    Dr Leesa Narelle COSTELLO

Description

This unit explores a range of evidence-based public health strategies designed to improve population health. Processes for developing strategies that target individuals, small groups and/or whole populations are critically examined including the use of advocacy, mass media, policy development, education and community development models. Public health strategies and approaches that utilise intersectorial collaboration and resource sharing are analysed to enhance students' understandings of public health best practices and appropriateness in different cultural settings.

Equivalent Rule

Unit was previously coded HST5111

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse intersectorial collaboration and contemporary workforce competencies required to implement public health strategies.
  2. Analyse the impact of community development models on public health initiatives.
  3. Apply social marketing techniques to plan and develop health promotion strategies.
  4. Communicate a theoretical rationale for the use of different public health strategies.
  5. Demonstrate the application of health promotion methodologies in a range of settings.
  6. Generate innovative strategies to meet the health needs of diverse population groups.

Unit Content

  1. Community development public health strategies.
  2. Ecological and environmental public health strategies.
  3. Factors impacting the effectiveness of strategies.
  4. Health promotion as a public health strategy.
  5. Individual versus population-level focus.
  6. Policy and advocacy public health strategies.
  7. Social marketing and social media public health strategies.
  8. Strategies for specific public health target groups and settings.
  9. The role of local and international intersectoral collaboration and workforce competencies.
  10. Theoretical underpinning of public health strategies.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECUs LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 113 x 3 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECUs LMS as well as additional ECU l

Additional Learning Experience Information

Lectures, case studies, small group discussions and problem solving, brain storming, reflective exercises, demonstrations, E-Learning activities.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
Reflective PracticeCritical Reflection25%
PresentationStrategy Presentation50%
TestIn Class Tests25%
ONLINE
TypeDescriptionValue
Reflective PracticeCritical Reflection25%
PresentationStrategy Presentation50%
TestBlackboard test25%

Core Reading(s)

  • Egger, G., Spark, R., & Donovan., R. (2013). Health promotion strategies and methods. (3rd ed.). Sydney, Australia: McGraw-Hill Co. Retrieved from https://ecu.on.worldcat.org/oclc/828662620?databaseList=638

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

HST6335|1|1

School: Medical and Health Sciences

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Public Health Strategies

  • Unit Code

    HST6335

  • Year

    2021

  • Enrolment Period

    2

  • Version

    1

  • Credit Points

    20

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus
    Online

  • Unit Coordinator

    Dr Leesa Narelle COSTELLO

Description

This unit explores a range of evidence-based public health strategies designed to improve population health. Processes for developing strategies that target individuals, small groups and/or whole populations are critically examined including the use of advocacy, mass media, policy development, education and community development models. Public health strategies and approaches that utilise intersectorial collaboration and resource sharing are analysed to enhance students' understandings of public health best practices and appropriateness in different cultural settings.

Equivalent Rule

Unit was previously coded HST5111

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse intersectorial collaboration and contemporary workforce competencies required to implement public health strategies.
  2. Analyse the impact of community development models on public health initiatives.
  3. Apply social marketing techniques to plan and develop health promotion strategies.
  4. Communicate a theoretical rationale for the use of different public health strategies.
  5. Demonstrate the application of health promotion methodologies in a range of settings.
  6. Generate innovative strategies to meet the health needs of diverse population groups.

Unit Content

  1. Community development public health strategies.
  2. Ecological and environmental public health strategies.
  3. Factors impacting the effectiveness of strategies.
  4. Health promotion as a public health strategy.
  5. Individual versus population-level focus.
  6. Policy and advocacy public health strategies.
  7. Social marketing and social media public health strategies.
  8. Strategies for specific public health target groups and settings.
  9. The role of local and international intersectoral collaboration and workforce competencies.
  10. Theoretical underpinning of public health strategies.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECUs LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 113 x 3 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECUs LMS as well as additional ECU l

Additional Learning Experience Information

Lectures, case studies, small group discussions and problem solving, brain storming, reflective exercises, demonstrations, E-Learning activities.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
Reflective PracticeCritical Reflection25%
PresentationStrategy Presentation50%
TestIn Class Tests25%
ONLINE
TypeDescriptionValue
Reflective PracticeCritical Reflection25%
PresentationStrategy Presentation50%
TestBlackboard test25%

Core Reading(s)

  • Egger, G., Spark, R., & Donovan., R. (2013). Health promotion strategies and methods. (3rd ed.). Sydney, Australia: McGraw-Hill Co. Retrieved from https://ecu.on.worldcat.org/oclc/828662620?databaseList=638

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

HST6335|1|2