School: Medical and Health Sciences

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Public Health Strategies
  • Unit Code

    HST6335
  • Year

    2024
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    20
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Leesa Narelle COSTELLO

Description

This unit explores a range of evidence-based public health strategies designed to improve population health. Processes for developing strategies that target individuals, small groups and/or whole populations are critically examined including the use of advocacy, mass media, policy development, education and community development models. Public health strategies and approaches that utilise intersectorial collaboration and resource sharing are analysed to enhance students' understandings of public health best practices and appropriateness in different cultural settings.

Equivalent Rule

Unit was previously coded HST5111

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse intersectorial collaboration and contemporary workforce competencies required to implement public health strategies.
  2. Analyse the impact of community development models on public health initiatives.
  3. Apply social marketing techniques to plan and develop health promotion strategies.
  4. Communicate a theoretical rationale for the use of different public health strategies.
  5. Demonstrate the application of health promotion methodologies in a range of settings.
  6. Generate innovative strategies to meet the health needs of diverse population groups.

Unit Content

  1. Community development public health strategies.
  2. Ecological and environmental public health strategies.
  3. Factors impacting the effectiveness of strategies.
  4. Health promotion as a public health strategy.
  5. Individual versus population-level focus.
  6. Policy and advocacy public health strategies.
  7. Social marketing and social media public health strategies.
  8. Strategies for specific public health target groups and settings.
  9. The role of local and international intersectoral collaboration and workforce competencies.
  10. Theoretical underpinning of public health strategies.

Additional Learning Experience Information

Lectures, case studies, small group discussions and problem solving, brain storming, reflective exercises, demonstrations, E-Learning activities.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
AssignmentCritique: Public health strategies and methods40%
Case StudyMulti-level campaigns and public health innovation60%
ONLINE
TypeDescriptionValue
AssignmentCritique: Public health strategies and methods40%
Case StudyMulti-level campaigns and public health innovation60%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Assessment

Students please note: The marks and grades received by students on assessments may be subject to further moderation. Informal vivas may be conducted as part of an assessment task, where staff require further information to confirm the learning outcomes have been met. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work as well as any generative artificial intelligence tools that may have been used. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people or generative artificial intelligence tools, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

HST6335|1|1

School: Medical and Health Sciences

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Public Health Strategies
  • Unit Code

    HST6335
  • Year

    2024
  • Enrolment Period

    2
  • Version

    1
  • Credit Points

    20
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Leesa Narelle COSTELLO

Description

This unit explores a range of evidence-based public health strategies designed to improve population health. Processes for developing strategies that target individuals, small groups and/or whole populations are critically examined including the use of advocacy, mass media, policy development, education and community development models. Public health strategies and approaches that utilise intersectorial collaboration and resource sharing are analysed to enhance students' understandings of public health best practices and appropriateness in different cultural settings.

Equivalent Rule

Unit was previously coded HST5111

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse intersectorial collaboration and contemporary workforce competencies required to implement public health strategies.
  2. Analyse the impact of community development models on public health initiatives.
  3. Apply social marketing techniques to plan and develop health promotion strategies.
  4. Communicate a theoretical rationale for the use of different public health strategies.
  5. Demonstrate the application of health promotion methodologies in a range of settings.
  6. Generate innovative strategies to meet the health needs of diverse population groups.

Unit Content

  1. Community development public health strategies.
  2. Ecological and environmental public health strategies.
  3. Factors impacting the effectiveness of strategies.
  4. Health promotion as a public health strategy.
  5. Individual versus population-level focus.
  6. Policy and advocacy public health strategies.
  7. Social marketing and social media public health strategies.
  8. Strategies for specific public health target groups and settings.
  9. The role of local and international intersectoral collaboration and workforce competencies.
  10. Theoretical underpinning of public health strategies.

Additional Learning Experience Information

Lectures, case studies, small group discussions and problem solving, brain storming, reflective exercises, demonstrations, E-Learning activities.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
AssignmentCritique: Public health strategies and methods40%
Case StudyMulti-level campaigns and public health innovation60%
ONLINE
TypeDescriptionValue
AssignmentCritique: Public health strategies and methods40%
Case StudyMulti-level campaigns and public health innovation60%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Assessment

Students please note: The marks and grades received by students on assessments may be subject to further moderation. Informal vivas may be conducted as part of an assessment task, where staff require further information to confirm the learning outcomes have been met. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work as well as any generative artificial intelligence tools that may have been used. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people or generative artificial intelligence tools, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

HST6335|1|2