Handbook : Unit informationEdith Cowan University

Faculty of Education and Arts

School: Communications and Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

• Unit Title

  Digital Photomedia

• Unit Code

  IMM1121

• Year

  2015

• Enrolment Period

  1

• Version

  1

• Credit Points

  15

• Full Year Unit

  N

• Mode of Delivery

  On Campus
  

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Description

This unit includes: the role of photomedia concepts and production styles within a digital context; an introduction to the principles and practices required for a thorough understanding of digital image creation, manipulation and use; an introduction to applications software and hardware which supports the development of image resources for a wide range of communication disciplines.

Learning Outcomes

On completion of this unit students should be able to:

1. Acquire and manipulate photomedia images within a digital environment.
2. Apply a range of theories in the design and manipulation of photomedia based graphics for screen display.
3. Creation of graphic resources for visual disciplines such as photomedia, film, video and web design using a variety of software and hardware tools.
4. Explain the principles of two dimensional computer graphics.

Unit Content

1. An introduction to the applications software and hardware which supports the development of graphics; graphics formats and standards; and concepts relating to image processing.
2. Introduction to, and application of constructionist theoretical models of communication and culture in a photographic context.
3. Introduction to, and application of formal considerations in screen-based design: layout, typography, and colour theory.
4. Synthesis of theories and practical applications in a range of screen based communication tasks.

Additional Learning Experience Information

Lectures. Laboratory workshops.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

Text References

• ^ Adobe Creative Team. (2012). Adobe Flash Professional CS6 Classroom in a book. Adobe Press
• Maeda, J., & Negropnte N. (2000). Maeda@Media: Thames and Hudson.
• Adobe Systems Incorporated. (2010). Adobe Flash CS5 Classroom in a book: Adobe Press
• Barthes, R. (1977). Image, music, text. Noonday Press.
• Vince, J. (1992). Computer graphics. London: Design Council.
• Spiekermann, E., & Ginger, E.M. (1993). Stop stealing sheep & find out how type works. Mountain View, California: Adobe Press.
• O'Sullivan, T., & Hartley, J., et al. (1994). Key concepts in communication. (2nd ed.). London: Routledge.
• Negroponte, N. (1995). Being digital. Rydalmere, NSW: Hodder & Stoughton.
• Mitchell, W. (1992). The reconfigured eye: Visual truth in the post photographic era. Cambridge, Mass: MIT.
• Lupton, E., & Abbot Miller, J. (1993). The abc's of triangle, square, circle : The Bauhaus and design theory. London: Thames and Hudson.
• London, B., & Upton, J. (2008). Photography. (9th ed.). New York: Prentice Hall.
• Lister, M. (Ed.). (1995). The photographic image in digital culture. London: Routledge.
• Jacobson, L. (1992). Cyerbarts: Exploring art and technology: Miller Freeman Inc.
• Hall, S. (1997). Representation: Cultural representations and signifying practices. London: Sage.
• Evening, M. (2006). Adobe Photoshop CS3 for photographers. London: Focal Press.

Journal References

• Communication Arts
• Aperture
• Photofile

^ Mandatory reference

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