School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Business in Asia
  • Unit Code

    INB3600
  • Year

    2021
  • Enrolment Period

    1
  • Version

    3
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Ian Patrick AUSTIN

Description

The unit introduces students to the diverse business traditions that operate in the Asian region. Our core aim is to develop an understanding of how business enterprises in these diverse traditions apply and to develop appropriate business strategies in the context of the new global economy. In this unit we will focus on four major business traditions in Asia: the Japanese, the South Korean, and the overseas and mainland Chinese. In each tradition, we examine the type of business enterprise that has emerged focussing on the nature of business organisation, leadership, management style, business strategy and the general business culture that has evolved in each. A key feature of each of these traditions is their continued regional and international expansion and we will explore the adaptations occurring in this internationalisation process. What makes this transformation of business strategy so challenging is the fact that international trade and investment cycles will always be present when businesses consider their strategic options. In this context, phases of rapid expansion are inevitably followed by periods of downturn and crisis. Now that all significant business enterprises are globalising, the anticipation of these twists and turns is even more critical.

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse the historical business development of each country that has led to the development of these characteristics.
  2. Develop and apply in-depth knowledge on the characteristics of doing successful business with the Chinese, Japanese, South Koreans and overseas Chinese differ.
  3. Define and develop an understanding of the role that relationships play in business in Asia.
  4. Evaluate the broad range of factors that contribute to doing successful business in Asia.
  5. Analyse and critique the various Asian Business Systems and the future challenges.

Unit Content

  1. Joint ventures and penetrating the market.
  2. Ethnic management systems.
  3. Relationship forming patterns.
  4. Negotiation styles.
  5. The evolution and development of these models and their associated characteristics.
  6. Definition and examination of Asian business models.
  7. Historical perspectives of doing business with the: Chinese, Japanese, South Koreans and Overseas Chinese.

Learning Experience

Students will attend on campus classes as well as engage in learning activities through ECUs LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 113 x 3 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
ReportGroup Written Report30%
Case StudyIndividual Video Case Study30%
ProjectIndividual Written Project40%
ONLINE
TypeDescriptionValue
ReportGroup Written Report30%
Case StudyIndividual Video Case Study30%
ProjectIndividual Written Project40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

INB3600|3|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Business in Asia
  • Unit Code

    INB3600
  • Year

    2021
  • Enrolment Period

    2
  • Version

    4
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Mr Alexander Rolfe BEST

Description

The unit introduces students to the diverse business traditions that operate in the Asian region. Our core aim is to develop an understanding of how business enterprises in these diverse traditions apply and to develop appropriate business strategies in the context of the new global economy. In this unit we will focus on four major business traditions in Asia: the Japanese, the South Korean, and the overseas and mainland Chinese. In each tradition, we examine the type of business enterprise that has emerged focusing on the nature of business organisation, leadership, management style, business strategy and the general business culture that has evolved in each. A key feature of each of these traditions is their continued regional and international expansion and we will explore the adaptations occurring in this internationalisation process. What makes this transformation of business strategy so challenging is the fact that international trade and investment cycles will always be present when businesses consider their strategic options. In this context, phases of rapid expansion are inevitably followed by periods of downturn and crisis. Now that all significant business enterprises are globalising, the anticipation of these twists and turns is even more critical.

Learning Outcomes

On completion of this unit students should be able to:

  1. Conceptualise the historic roots of business practice differences across Asia through investigation, analysis, evaluation, and synthesis.
  2. Analyse business practice differences between Chinese, Japanese, and South Korean approaches.
  3. Appraise the role that relationships play when doing business in Asia and develop recommendations to navigate the challenges.
  4. Critique the dominant business systems across Asia by designing solutions to current and future challenges.

Unit Content

  1. Joint ventures and penetrating the market.
  2. Ethnic management systems.
  3. Relationship forming patterns.
  4. Negotiation styles.
  5. The evolution and development of these models and their associated characteristics.
  6. Definition and examination of Asian business models.
  7. Historical perspectives of doing business with the: Chinese, Japanese, South Koreans and Overseas Chinese.

Learning Experience

Students will engage in learning experiences through ECUs LMS as well as additional ECU l

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
ReportGroup Written Report30%
Case StudyIndividual Video Case Study30%
ProjectIndividual Written Project40%
ONLINE
TypeDescriptionValue
ReportGroup Written Report30%
Case StudyIndividual Video Case Study30%
ProjectIndividual Written Project40%

Core Reading(s)

  • Hasegawa, H. W., & Michael. (2019). Asian Business and Management Theory, Practice and Perspectives (3rd ed.). Macmillan Education UK. Retrieved from https://ebookcentral.proquest.com/lib/ECU/detail.action?docID=6234858#

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

INB3600|4|2