School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Strategic Management
  • Unit Code

    MAN3503
  • Year

    2024
  • Enrolment Period

    1
  • Version

    5
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Alam ALAM

Description

This capstone unit aims to establish and expand on the fundamental concepts underlying the study of strategy, the process of strategic management, and the role of strategy in matching an organisation's competencies with its environment. The student will apply concepts in the analysis and development of strategies for business organisations.

Prerequisite Rule

Students must pass 210 credit points

Equivalent Rule

Unit was previously coded MAN3600, XCH9817

Learning Outcomes

On completion of this unit students should be able to:

  1. Appraise theories, processes and role of strategy in relation to an organisation’s sustainable competitive advantage.
  2. Assess external and internal business environments that contribute to achieving a sustainable competitive advantage.
  3. Communicate, individually and as a group, complex information that relates to an organisation’s strategy formulation and implementation.
  4. Create strategic options for the future of an organisation that fit the external and internal environments.

Unit Content

  1. Strategic management and strategic competitiveness.
  2. The external environment.
  3. The internal environment.
  4. The different levels of strategies.
  5. Strategic leadership and strategic approaches for sustainability.
  6. Strategy implementation.
  7. Contemporary approaches to strategy.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU's LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 113 x 2 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies

Additional Learning Experience Information

For on-campus students, the unit is delivered using technology enhanced learning which integrates digital experiences in preparation for in-class discussions and activities. During the workshops case studies and practical exercises will enhance student learning and allow students to apply theory to authentic situations. Online students develop equivalent knowledge and skills through interactive discussions using the Learning Management System. Opportunities will be provided for online students to participate in live technology-enabled sessions during the teaching period. All students have access to session recordings, resources and readings.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
PresentationStrategy Presentation 20%
AssignmentIndustry Analysis30%
ReportCompany Analysis50%
ONLINE
TypeDescriptionValue
PresentationStrategy Presentation 20%
AssignmentIndustry Analysis30%
ReportCompany Analysis50%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Assessment

Students please note: The marks and grades received by students on assessments may be subject to further moderation. Informal vivas may be conducted as part of an assessment task, where staff require further information to confirm the learning outcomes have been met. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work as well as any generative artificial intelligence tools that may have been used. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people or generative artificial intelligence tools, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

MAN3503|5|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Strategic Management
  • Unit Code

    MAN3503
  • Year

    2024
  • Enrolment Period

    2
  • Version

    6
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Muhammad ALAM

Description

This capstone unit aims to establish and expand on the fundamental concepts underlying the study of strategy, the process of strategic management, and the role of strategy in matching an organisation's competencies with its environment. The student will apply concepts in the analysis and development of strategies for business organisations.

Prerequisite Rule

Students must pass 210 credit points

Equivalent Rule

Unit was previously coded MAN3600, XCH9817

Learning Outcomes

On completion of this unit students should be able to:

  1. Appraise theories, processes and the role of strategy in relation to an organisation’s sustainable competitive advantage.
  2. Assess external and internal business environments that contribute to achieving a sustainable competitive advantage.
  3. Communicate, individually and as a group, complex information that relates to an organisation’s strategy formulation and implementation.
  4. Recommend strategic options for the future of an organisation that fit the external and internal environments.

Unit Content

  1. Strategic management and strategic competitiveness.
  2. The external environment.
  3. The internal environment.
  4. The different levels of strategies.
  5. Strategic leadership and strategic approaches for sustainability.
  6. Strategy implementation.
  7. Contemporary approaches to strategy.

Learning Experience

Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
PresentationStrategy Presentation 20%
AssignmentIndustry Analysis30%
ReportCompany Analysis50%
ONLINE
TypeDescriptionValue
PresentationStrategy Presentation 20%
AssignmentIndustry Analysis30%
ReportCompany Analysis50%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Assessment

Students please note: The marks and grades received by students on assessments may be subject to further moderation. Informal vivas may be conducted as part of an assessment task, where staff require further information to confirm the learning outcomes have been met. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work as well as any generative artificial intelligence tools that may have been used. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people or generative artificial intelligence tools, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

MAN3503|6|2