Handbook : Unit informationEdith Cowan University

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

• Unit Title

  Entrepreneurship

• Unit Code

  MAN3802

• Year

  2017

• Enrolment Period

  2

• Version

  1

• Credit Points

  15

• Full Year Unit

  N

• Mode of Delivery

  On Campus
  Online

• Unit Coordinator

  Prof Pi-shen SEET

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Description

This unit will provide participants the opportunity to explore how new enterprises are created and sustained. Participants will generate their own new enterprise proposal. Participants will investigate entrepreneurship as an alternative career pathway, how ideas are converted into products and services, and then into viable plans for a new business. Participants will construct a new venture business plan that details business growth, funding, governance and marketing and practice pitching their plan for angel funding.

Prerequisite Rule

Students must have passed:(MAN1100, MKT1600, ECF1110, ECF1120, BES1500)

Learning Outcomes

On completion of this unit students should be able to:

1. Describe a framework for managing creativity and innovation in a given environment.
2. Describe how they will manage the conversion of an innovation into a product or service.
3. Draft a plan that provides appropriate management of stakeholders and business governance for an enterprise.
4. Discuss how they will lead and manage an entrepreneurial team culture.
5. Explain the funding options available and the rationale for deciding a particular preferred option in a specific context.
6. Propose and pitch a entrepreneurial enterprise they have planned.
7. Design a business plan for a new enterprise.
8. Produce a marketing strategy and plan to gain initial customers that forms part of the Business Plan.
9. Create a spread-sheet that shows the income and expenditure for the first year of business with the break-even point.

Unit Content

1. The theory and practice of entrepreneurship.
2. Pitching the business: valuation, structure and negotiation.
3. The entrepreneurial personality.
4. Research skills for entrepreneurial ventures.
5. Opportunity assessment.
6. Business planning.
7. The entrepreneurial leader, capabilities and team formation.
8. Resourcing entrepreneurial ventures.
9. Sources of funding; obtaining venture and growth capital.
10. Marketing plans.

Additional Learning Experience Information

The unit can be delivered in face-to-face semester or intensive mode with blended learning variations and full online participation. The teaching and learning approach is student-centred; the on-campus version of the unit will make use of a blended approach to delivery: a mixture of face-to-face plenary and special topic sessions delivered by guest speakers, online readings and activities and facilitated workshops to immerse students in project-based activities to experience the critical aspects of entrepreneurship. Off-campus students will access the unit through the Blackboard Learning Management System. Learning Materials and videos will be provided. Regular internet access is required. Students may be required to video their assignment presentation.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

Core Reading(s)

• Spinelli, S., & Adams, R. J. (2012). New venture creation: Entrepreneurship for the 21st century . (10th ed.). North Ryde, NSW: McGraw-Hill Higher Education.  

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