School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Entrepreneurship
  • Unit Code

    MAN3802
  • Year

    2021
  • Enrolment Period

    1
  • Version

    3
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
  • Unit Coordinator

    Dr Jalleh SHARAFIZAD

Description

This unit focuses on the notion of entrepreneurship, its importance in the economic system, and on the skills and knowledge required to be a successful entrepreneur. Specific issues covered include: defining and understanding entrepreneurship; opportunity recognition and exploitation, developing viable business models; competitive advantage, marketing strategies and financing options; and forms of business ownership. The importance of entrepreneurial activity in promoting economic growth is also considered as is the relevance of entrepreneurial concepts to managing larger businesses. Participants will investigate entrepreneurship as an alternative career pathway. There will also be opportunities to investigate case studies and contemporary issues relevant to entrepreneurship.

Prerequisite Rule

Student must have completed a minimum of 120 credit points.

Learning Outcomes

On completion of this unit students should be able to:

  1. Collaborate effectively in team settings to produce measurable outcomes.
  2. Explain the various challenges and issues associated with starting new ventures, including the challenges in researching and analysing business opportunities, formulating a business plan, addressing legal and ethical issues, analysing financial projections, obtaining finance, and developing a marketing strategy.
  3. Create a viable business model to convert an idea into a viable and sustainable venture and to communicate these ideas and concepts effectively.
  4. Apply relevant entrepreneurship knowledge and theory to local and global business situations.
  5. Demonstrate the development of analytical skills, communication skills and other skills appropriate to pursuing a career as an entrepreneur.

Unit Content

  1. The theory and practice of entrepreneurship.
  2. The entrepreneurial personality.
  3. Research skills for entrepreneurial ventures.
  4. Developing business models.
  5. Attracting resources to take advantage of an opportunity.
  6. Legal and ethical issues facing entrepreneurs.
  7. Pitching and Communication for Entrepreneurs.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECUs LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 113 x 3 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECUs LMS as well as additional ECU l

Additional Learning Experience Information

The teaching and learning approach is student-centred; the unit will make use of a blended approach to delivery: a mixture of face-to-face plenary and special topic sessions delivered by guest speakers, online readings and activities and facilitated workshops to immerse students in project-based activities to experience the critical aspects of entrepreneurship.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
TestQuiz10%
AssignmentIndividual Assignment 30%
PresentationGroup Presentation20%
ProjectGroup Project40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

MAN3802|3|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Entrepreneurship
  • Unit Code

    MAN3802
  • Year

    2021
  • Enrolment Period

    2
  • Version

    3
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
  • Unit Coordinator

    Dr Jalleh SHARAFIZAD

Description

This unit focuses on the notion of entrepreneurship, its importance in the economic system, and on the skills and knowledge required to be a successful entrepreneur. Specific issues covered include: defining and understanding entrepreneurship; opportunity recognition and exploitation, developing viable business models; competitive advantage, marketing strategies and financing options; and forms of business ownership. The importance of entrepreneurial activity in promoting economic growth is also considered as is the relevance of entrepreneurial concepts to managing larger businesses. Participants will investigate entrepreneurship as an alternative career pathway. There will also be opportunities to investigate case studies and contemporary issues relevant to entrepreneurship.

Prerequisite Rule

Student must have completed a minimum of 120 credit points.

Learning Outcomes

On completion of this unit students should be able to:

  1. Collaborate effectively in team settings to produce measurable outcomes.
  2. Explain the various challenges and issues associated with starting new ventures, including the challenges in researching and analysing business opportunities, formulating a business plan, addressing legal and ethical issues, analysing financial projections, obtaining finance, and developing a marketing strategy.
  3. Create a viable business model to convert an idea into a viable and sustainable venture and to communicate these ideas and concepts effectively.
  4. Apply relevant entrepreneurship knowledge and theory to local and global business situations.
  5. Demonstrate the development of analytical skills, communication skills and other skills appropriate to pursuing a career as an entrepreneur.

Unit Content

  1. The theory and practice of entrepreneurship.
  2. The entrepreneurial personality.
  3. Research skills for entrepreneurial ventures.
  4. Developing business models.
  5. Attracting resources to take advantage of an opportunity.
  6. Legal and ethical issues facing entrepreneurs.
  7. Pitching and Communication for Entrepreneurs.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECUs LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 113 x 3 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECUs LMS as well as additional ECU l

Additional Learning Experience Information

The teaching and learning approach is student-centred; the unit will make use of a blended approach to delivery: a mixture of face-to-face plenary and special topic sessions delivered by guest speakers, online readings and activities and facilitated workshops to immerse students in project-based activities to experience the critical aspects of entrepreneurship.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
PresentationIndividual Presentation 30%
ReportBusiness Report40%
TestTest30%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

MAN3802|3|2