School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Entrepreneurship, Innovation and Creativity
  • Unit Code

    MBA6090
  • Year

    2025
  • Enrolment Period

    1
  • Version

    5
  • Credit Points

    20
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Jalleh SHARAFIZAD

Description

Given the complexity, pace and nature of change in modern workplaces, relevancy and survival is contingent on the ability of leaders to create cultures and climate which embrace entrepreneurship, innovation and creativity. These approaches are important in that they are more holistic, and require shifts in thinking and planning from the immediate and short-term, to developing and maintaining sustainable growth. This unit will provide students with the opportunity to assess innovations, accurately identify and plan for business opportunities, account for resources and manage risk in commencing a new business venture. The unit brings together and builds on theories and practice gained from earlier units in the course, and aims to integrate previous learning in the context of building, organising and positioning businesses for success.

Prerequisite Rule

Students must have passed 120 credit points

Learning Outcomes

On completion of this unit students should be able to:

  1. Pitch an innovative entrepreneurial vision that can be commercialised in the near future to key stakeholders.
  2. Develop an entrepreneurial venture plan collaboratively to convert innovative ideas into products/services deploying entrepreneurial processes.
  3. Mitigate issues and challenges when growing an entrepreneurial business in a dynamic and competitive environment.
  4. Justify an entrepreneurial idea or venture considering the ethical and social consequences.

Unit Content

  1. The entrepreneurial mindset and process.
  2. Developing and pitching innovative ideas.
  3. Feasibility analysis.
  4. Developing business models.
  5. Financial preparations.
  6. Resourcing entrepreneurial ventures.
  7. Building new venture capabilities: the entrepreneurial leaders and team.
  8. Writing an entrepreneurial venture plan.
  9. Social entrepreneurship. Women entrepreneurship.
  10. Innovation and creativity.
  11. Digital entrepreneurship.
  12. Managing and growing an entrepreneurial firm.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU's LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 113 x 2 hour seminarNot OfferedNot Offered
Semester 213 x 2 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies

Additional Learning Experience Information

In this unit, students will gain an understanding of the entrepreneurial mindset and processes to bring creative and innovative business ideas to market. Students will be immersed in real workplace situations and project-based activities to improve their business skills and consolidate their learning. The teaching and learning approach is student-centred; the work required for this unit will take place independently and in groups. In on-campus mode, the unit will make use of a mixed mode approach to delivery: a mixture of face-to-face plenary and special topic sessions delivered by guest speakers from industry, online readings and activities and facilitated workshops. Online students will work independently and in teams to meet unit objectives. Regular internet access is required as extensive use will be made of the discussion board functionality.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
PresentationPitch Innovative Ideas (Individual)30%
ProjectBusiness Plan (Group)40%
Reflective PracticeTeamwork Reflection (Individual)30%
ONLINE
TypeDescriptionValue
PresentationPitch Innovation Ideas (Individual)30%
ProjectBusiness Plan (Group)40%
Reflective PracticeTeamwork Reflection (Individual)30%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Assessment

Students please note: The marks and grades received by students on assessments may be subject to further moderation. Informal vivas may be conducted as part of an assessment task, where staff require further information to confirm the learning outcomes have been met. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work as well as any generative artificial intelligence tools that may have been used. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people or generative artificial intelligence tools, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

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