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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit introduces the marketing concept to business students. The premise of the marketing concept is that organisations that best satisfy the needs of their customers are best placed to satisfy their own needs. Organisations adopt the principles and practices of marketing to achieve three overall objectives:to increase revenue, to reduce the cost of doing business [as a percentage of sales], and to build the long-term value of a business.
Unit was previously coded MBA560G, MBA562G, MKT1100, MKT410B
On completion of this unit students should be able to:
This unit is presented in a blended format [on-campus and on-line]. Each week there is a three hour seminar. The seminar comprises a lecture and in-class discussions. The in-class discussions cover both the unit content and the skills needed to complete the assessments. The unit materials are available on-line via blackboard, however, studying beyond the provided resources is recommended. Students are also encouraged to attend the classes provided by the faculty learning advisors.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Case Study | Product Audit | 40% |
| Assignment | End of Semester Assignment | 60% |
| Type | Description | Value |
|---|---|---|
| Case Study | Product Audit | 40% |
| Assignment | End of Semester Assignment | 60% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT1600|2|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit introduces the marketing concept to business students. The premise of the marketing concept is that organisations that best satisfy the needs of their customers are best placed to satisfy their own needs. Organisations adopt the principles and practices of marketing to achieve three overall objectives:to increase revenue, to reduce the cost of doing business [as a percentage of sales], and to build the long-term value of a business.
Unit was previously coded MBA560G, MBA562G, MKT1100, MKT410B
On completion of this unit students should be able to:
This unit is presented in a blended format [on-campus and on-line]. Each week there is a three hour seminar. The seminar comprises a lecture and in-class discussions. The in-class discussions cover both the unit content and the skills needed to complete the assessments. The unit materials are available on-line via blackboard, however, studying beyond the provided resources is recommended. Students are also encouraged to attend the classes provided by the faculty learning advisors.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Case Study | Product Audit | 40% |
| Assignment | End of Semester Assignment | 60% |
| Type | Description | Value |
|---|---|---|
| Case Study | Product Audit | 40% |
| Assignment | End of Semester Assignment | 60% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT1600|2|2