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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Please note that given the circumstances of COVID-19, there may be some modifications to the assessment schedule promoted in Handbook for Semester 1 2020 Units. Students will be notified of all approved modifications by Unit Coordinators via email and Unit Blackboard sites. Where changes have been made, these are designed to ensure that you still meet the unit learning outcomes in the context of our adjusted teaching and learning arrangements.
This unit introduces The Marketing Concept to business students, which is the most widely adopted business concept. The premise of The Marketing Concept is that organisations that best satisfy the needs of their customers are best placed to satisfy their own needs. Organisations adopt the principles and practices of marketing to achieve three overall objectives: to increase revenue, to reduce the cost of doing business (as a percentage of sales), and to build the long-term value of a business.
Unit was previously coded MBA560G, MBA562G, MKT1100, MKT410B
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | 13 x 3 hour seminar | Not Offered | Not Offered |
| Semester 2 | 13 x 3 hour seminar | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.
This unit will be delivered with Technology Enhanced Learning, integrating face-to-face and digital learning experiences. Students will be required to access and use a variety of digital learning materials to prepare for and engage in class discussion and activities.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Project | Marketing Blog | 20% |
| Case Study | Mid-Semester Case Study | 40% |
| Case Study | End of Semester Case Study | 40% |
| Type | Description | Value |
|---|---|---|
| Project | Marketing Blog | 20% |
| Case Study | Mid-Semester Case Study | 40% |
| Case Study | End of Semester Case Study | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT1600|3|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Please note that given the circumstances of COVID-19, there may be some modifications to the assessment schedule promoted in Handbook for this unit. All assessment changes will be published by 27 July 2020. All students are reminded to check handbook at the beginning of semester to ensure they have the correct outline.
This unit introduces The Marketing Concept to business students, which is the most widely adopted business concept. The premise of The Marketing Concept is that organisations that best satisfy the needs of their customers are best placed to satisfy their own needs. Organisations adopt the principles and practices of marketing to achieve three overall objectives: to increase revenue, to reduce the cost of doing business (as a percentage of sales), and to build the long-term value of a business.
Unit was previously coded MBA560G, MBA562G, MKT1100, MKT410B
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | 13 x 3 hour seminar | Not Offered | Not Offered |
| Semester 2 | 13 x 3 hour seminar | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.
This unit will be delivered with Technology Enhanced Learning, integrating face-to-face and digital learning experiences. Students will be required to access and use a variety of digital learning materials to prepare for and engage in class discussion and activities.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Project | Marketing Blog | 20% |
| Case Study | Mid-Semester Case Study | 40% |
| Case Study | End of Semester Case Study | 40% |
| Type | Description | Value |
|---|---|---|
| Project | Marketing Blog | 20% |
| Case Study | Mid-Semester Case Study | 40% |
| Case Study | End of Semester Case Study | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT1600|3|2