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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Personal communication is an essential part of an organisations marketing communication mix. In addition, the ability to communicate effectively has been recognised as an essential skill for those wanting to be successful in their studies, in their careers and personal relationships. This skills-based unit uses a number of practical activities to allow students to achieve these essential skills. Students will be given techniques and strategies to: manage speech anxiety; think critically; research, package and deliver logical and persuasive messages; understand cultural and gender differences; and become an effective listener and work effectively in a team. This unit addresses oral and written personal communication requirements of marketing organisations, particularly in the fields of sales and service delivery.
Unit was previously coded BES1100, CMM1114, MKT1101
On completion of this unit students should be able to:
On-campus : Each session will consist of a 2 hour seminar, and a 1 hour tutorial. The seminars will include discussions, class activities, demonstrations of communication techniques and student presentations. Students will be required to take part in the interactive discussions, evaluations and practical exercises. The class will be divided into smaller groups for the tutorial sessions. The tutorials will give students an opportunity to practise and coach the different communication techniques. Students will be expected to plan and practise presentations with their teams outside class hours. Students will be expected to plan, prepare and deliver a one to one sales presentation to a manager of a selected organisation. Off-campus: Students will be expected to work through the Professional Communications e-text and material available on Blackboard at the same pace as on-campus students. The e-text contains the needed theory, examples, and student activities. In addition to being the repository for the Professional Communication e-text, Blackboard will contain other unit materials including PowerPoint slides, lecture podcasts, past student examples, and links to group discussions. Off-campus students will be expected to complete the real-time presentation components via Adobe Connect Pro [or selected software]. Off-campus students will be expected to plan, prepare and deliver a one to one sales presentation to a manager of a selected organisation or via an electronic media to the unit lecturer should the face to face not be achievable [e.g.,remote location].
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Participation | Weekly class participation [individual and group] | 30% |
| Report | Preparation of business report | 30% |
| Presentation | Planning, preparation, and delivery of sales presentation | 40% |
| Type | Description | Value |
|---|---|---|
| Participation | Reflective diary and online discussions | 30% |
| Report | Preparation of business report | 30% |
| Presentation | Planning preparation and delivery of sales presentation | 40% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT1605|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Personal communication is an essential part of an organisations marketing communication mix. In addition, the ability to communicate effectively has been recognised as an essential skill for those wanting to be successful in their studies, in their careers and personal relationships. This skills-based unit uses a number of practical activities to allow students to achieve these essential skills. Students will be given techniques and strategies to: manage speech anxiety; think critically; research, package and deliver logical and persuasive messages; understand cultural and gender differences; and become an effective listener and work effectively in a team. This unit addresses oral and written personal communication requirements of marketing organisations, particularly in the fields of sales and service delivery.
Unit was previously coded BES1100, CMM1114, MKT1101, BRO1000.
On completion of this unit students should be able to:
On-campus : Each session will consist of a 2 hour seminar, and a 1 hour tutorial. The seminars will include discussions, class activities, demonstrations of communication techniques and student presentations. Students will be required to take part in the interactive discussions, evaluations and practical exercises. The class will be divided into smaller groups for the tutorial sessions. The tutorials will give students an opportunity to practise and coach the different communication techniques. Students will be expected to plan and practise presentations with their teams outside class hours. Students will be expected to plan, prepare and deliver a one to one sales presentation to a manager of a selected organisation. Off-campus: Students will be expected to work through the Professional Communications e-text and material available on Blackboard at the same pace as on-campus students. The e-text contains the needed theory, examples, and student activities. In addition to being the repository for the Professional Communication e-text, Blackboard will contain other unit materials including PowerPoint slides, lecture podcasts, past student examples, and links to group discussions. Off-campus students will be expected to complete the real-time presentation components via Adobe Connect Pro [or selected software]. Off-campus students will be expected to plan, prepare and deliver a one to one sales presentation to a manager of a selected organisation or via an electronic media to the unit lecturer should the face to face not be achievable [e.g.,remote location].
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Participation | Weekly class participation [individual and group] | 30% |
| Report | Preparation of business report | 30% |
| Presentation | Planning, preparation, and delivery of sales presentation | 40% |
| Type | Description | Value |
|---|---|---|
| Participation | Reflective diary and online discussions | 30% |
| Report | Preparation of business report | 30% |
| Presentation | Planning preparation and delivery of sales presentation | 40% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT1605|2|2