Handbook : Unit informationEdith Cowan University

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

• Unit Title

  Professional Communication

• Unit Code

  MKT1605

• Year

  2016

• Enrolment Period

  1

• Version

  2

• Credit Points

  15

• Full Year Unit

  N

• Mode of Delivery

  On Campus
  

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Description

Personal communication is an essential part of an organisations marketing communication mix. In addition, the ability to communicate effectively has been recognised as an essential skill for those wanting to be successful in their studies, in their careers and personal relationships. This skills-based unit uses a number of practical activities to allow students to achieve these essential skills. Students will be given techniques and strategies to: manage speech anxiety; think critically; research, package and deliver logical and persuasive messages; understand cultural and gender differences; and become an effective listener and work effectively in a team. This unit addresses oral and written personal communication requirements of marketing organisations, particularly in the fields of sales and service delivery.

Equivalent Rule

Unit was previously coded BES1100, CMM1114, MKT1101, BRO1000.

Learning Outcomes

On completion of this unit students should be able to:

1. Demonstrate message packaging and delivery skills.
2. Speak to a public audience.
3. Work effectively in team situations; Plan, prepare, and deliver a one to one sales presentation.
4. Write effective presentations, memos, letters.

Unit Content

1. Basics of desktop publishing.
2. Business (team) presentations.
3. Commercial writing (reports, letters, email).
4. Conflict and Conflict Resolution.
5. Effective business meetings.
6. Listening skills.
7. Managing personal communication apprehension.
8. Message packaging & delivery.
9. The importance of personal communication in a sales and service environment.
10. Understanding nonverbal communication.
11. Writing in plain English.

Additional Learning Experience Information

On-campus : Each session will consist of a 2 hour seminar, and a 1 hour tutorial. The seminars will include discussions, class activities, demonstrations of communication techniques and student presentations. Students will be required to take part in the interactive discussions, evaluations and practical exercises. The class will be divided into smaller groups for the tutorial sessions. The tutorials will give students an opportunity to practise and coach the different communication techniques. Students will be expected to plan and practise presentations with their teams outside class hours. Students will be expected to plan, prepare and deliver a one to one sales presentation to a manager of a selected organisation. Off-campus: Students will be expected to work through the Professional Communications e-text and material available on Blackboard at the same pace as on-campus students. The e-text contains the needed theory, examples, and student activities. In addition to being the repository for the Professional Communication e-text, Blackboard will contain other unit materials including PowerPoint slides, lecture podcasts, past student examples, and links to group discussions. Off-campus students will be expected to complete the real-time presentation components via Adobe Connect Pro [or selected software]. Off-campus students will be expected to plan, prepare and deliver a one to one sales presentation to a manager of a selected organisation or via an electronic media to the unit lecturer should the face to face not be achievable [e.g.,remote location].

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

Text References

• ^ A Professional Communications e-text will be supplied to students via Blackboard
• Adler, R., Proctor, R., & Rosenfeld, L. (2007). Interplay. New York: Oxford University Press.
• Bovee, C. L., & Thrill, J. V. (2006). Business communication essentials. (2nd ed.). Upper Saddle River, NJ: Prentice-Hall.
• Dwyer, J. (2009). Communication in business: Strategies and skills. Sydney, N.S.W.: Pearson Education Australia. Note: A Professional Communications e-text will be supplied to students via Blackboard

^ Mandatory reference

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