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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit recognises the services sector as the major source of employment growth and as the dominant force in the economies of developed and developing countries. The broad service sectors includes education and health, finance, government, information, tourism, leisure and hospitality, professional and business, transportation and utilities, wholesale and retail. Services are also an important component of most goods dominant products. This unit will sensitise students to the unique characteristics of services, the behaviour of consumers in a service setting and the distinctive management approach needed to establish a competitive advantage. Services marketing and management will provide students with the knowledge to implement successful market management strategies, to manage service quality, to foster customer satisfaction and to build profitable relationships with customers and channel partners (organisations that cooperate to bring a product to the marketplace).
Unit was previously coded HOS2115, HOS2330, MKT3195
On completion of this unit students should be able to:
On campus students attend a weekly three-hour seminar. The seminar will involve discussions, class activities as well as occasional presentations by guest speakers from within the class industry. Additional resources are made available online via Blackboard. Off-campus students follow a set study schedule utilising various online resources and communication tools in Blackboard. Regular online access is required.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Project | Project | 20% |
| Project | Project | 30% |
| Examination | Examination | 50% |
| Type | Description | Value |
|---|---|---|
| Project | Project | 20% |
| Project | Project | 30% |
| Examination | Examination | 50% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT2195|3|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit recognises the services sector as the major source of employment growth and as the dominant force in the economies of developed and developing countries. The broad service sectors includes education and health, finance, government, information, tourism, leisure and hospitality, professional and business, transportation and utilities, wholesale and retail. Services are also an important component of most goods dominant products. This unit will sensitise students to the unique characteristics of services, the behaviour of consumers in a service setting and the distinctive management approach needed to establish a competitive advantage. Services marketing and management will provide students with the knowledge to implement successful market management strategies, to manage service quality, to foster customer satisfaction and to build profitable relationships with customers and channel partners (organisations that cooperate to bring a product to the marketplace).
Unit was previously coded HOS2115, HOS2330, MKT3195
On completion of this unit students should be able to:
On campus students attend a weekly three-hour seminar. The seminar will involve discussions, class activities as well as occasional presentations by guest speakers from within the class industry. Additional resources are made available online via Blackboard. Off-campus students follow a set study schedule utilising various online resources and communication tools in Blackboard. Regular online access is required.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Project | Project | 20% |
| Project | Project | 30% |
| Examination | Examination | 50% |
| Type | Description | Value |
|---|---|---|
| Project | Project | 20% |
| Project | Project | 30% |
| Examination | Examination | 50% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT2195|3|2