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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Promotional Marketing represents an important component of any organisation's overall marketing activities. To effectively plan, implement and evaluate advertising and promotional programs requires an understanding of the overall marketing process, consumer behaviour, communications theory and the media of advertising and promotion. This unit examines the various factors that must be considered in planning, development and implementation of both traditional marketing communications and digital marketing communications.
Unit was previously coded CMM2120
On completion of this unit students should be able to:
On-campus students attend a weekly three hour seminar. In addition to the delivery of the lecture material, the seminar will include in-class discussions aimed at encouraging critical thinking and increasing the collective learning of the class. Off-campus students follow a study schedule utilising various online resources and communication tools in Blackboard. Regular online access is essential and all students are required to become actively involved in online community discussions. Given the collaborative nature of promotion marketing in the workplace a focus on working as a team will be a component of this unit both for on-campus and off-campus students.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Assignment 1 | 20% |
| Assignment | Assignment 2 | 40% |
| Examination | Final examination * | 40% |
| Type | Description | Value |
|---|---|---|
| Assignment | Assignment 1 | 20% |
| Assignment | Assignment 2 | 40% |
| Examination | Final examination * | 40% |
* Assessment item identified for English language proficiency
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT2605|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Promotional Marketing represents an important component of any organisation's overall marketing activities. To effectively plan, implement and evaluate advertising and promotional programs requires an understanding of the overall marketing process, consumer behaviour, communications theory and the media of advertising and promotion. This unit examines the various factors that must be considered in planning, development and implementation of both traditional marketing communications and digital marketing communications.
Unit was previously coded CMM2120
On completion of this unit students should be able to:
On-campus students attend a weekly three hour seminar. In addition to the delivery of the lecture material, the seminar will include in-class discussions aimed at encouraging critical thinking and increasing the collective learning of the class. Off-campus students follow a study schedule utilising various online resources and communication tools in Blackboard. Regular online access is essential and all students are required to become actively involved in online community discussions. Given the collaborative nature of promotion marketing in the workplace a focus on working as a team will be a component of this unit both for on-campus and off-campus students.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Assignment 1 | 20% |
| Assignment | Assignment 2 | 40% |
| Examination | Final examination * | 40% |
| Type | Description | Value |
|---|---|---|
| Assignment | Assignment 1 | 20% |
| Assignment | Assignment 2 | 40% |
| Examination | Final examination * | 40% |
* Assessment item identified for English language proficiency
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT2605|1|2