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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Living in a consumer culture, we constantly engage in consumer decision making; we purchase and covet things that create our lifestyles, express our identities, and define us. Understanding and influencing consumer behavior underpins consumer-brand relationships and ultimately a brand's success. This unit will explore the digital, cultural and commercial factors that influence the way people consume. To understand these complex processes you will be introduced to perspectives on consumption from the disciplines of anthropology, sociology, psychology, economics, semiotics and marketing. You will learn about the techniques that marketers use to understand and influence buyer behaviour. In this unit, you will be able to contribute your own insights and experiences as a consumer and ultimately, you will learn about your own consumer behaviour and that of others. This unit will allow you to understand consumer behaviour from the consumer's and the marketer's perspectives.
Unit was previously coded ADV2105, MKT2600
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | 13 x 2 hour lecture | Not Offered | Not Offered |
| Semester 1 | 13 x 1 hour tutorial | Not Offered | Not Offered |
| Semester 2 | 13 x 2 hour lecture | Not Offered | Not Offered |
| Semester 2 | 13 x 1 hour tutorial | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.
The teaching and learning approach in this unit is enhanced through in-class and online discussions where students are encouraged to discuss consumption choice and decision- making. Successful completion of the unit requires individual and group assessment items which are assessed for quality academic and professional standards, including oral and written communication (structure, language and conventions), critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, and ability to research effectively using both academic and contemporary sources.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Essay | Individual Project: 2,000 Word Essay | 25% |
| Presentation | Group Project: 10 minute Presentation (in class) | 35% |
| Examination | Final Examination | 40% |
| Type | Description | Value |
|---|---|---|
| Essay | Individual Project: 2,000 word Essay | 25% |
| Presentation | Group Project: 10 minute Presentation (live via Blackboard Collaborate or recorded video) | 35% |
| Examination | Final Examination | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT2608|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Living in a consumer culture, we constantly engage in consumer decision making; we purchase and covet things that create our lifestyles, express our identities, and define us. Understanding and influencing consumer behaviour underpins consumer-brand relationships and ultimately a brand's success. This unit will explore the digital, cultural and commercial factors that influence the way people consume. To understand these complex processes you will be introduced to perspectives on consumption from the disciplines of anthropology, sociology, psychology, economics, semiotics and marketing. You will learn about the techniques that marketers use to understand and influence buyer behaviour. In this unit, you will be able to contribute your own insights and experiences as a consumer and ultimately, you will learn about your own consumer behaviour and that of others. This unit will allow you to understand consumer behaviour from the consumer's and the marketer's perspectives.
Unit was previously coded ADV2105, MKT2600
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | 13 x 2 hour lecture | Not Offered | Not Offered |
| Semester 1 | 13 x 1 hour tutorial | Not Offered | Not Offered |
| Semester 2 | 13 x 2 hour lecture | Not Offered | Not Offered |
| Semester 2 | 13 x 1 hour tutorial | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.
The teaching and learning approach in this unit is enhanced through in-class and online discussions where students are encouraged to discuss consumption choice and decision-making. Successful completion of the unit requires individual and group assessment items which are assessed for quality academic and professional standards, including oral and written communication (structure, language and conventions), critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, and ability to research effectively using both academic and contemporary sources.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Individual Project: 2,000 Word Report | 30% |
| Presentation | Group Project: 10 minute Presentation (in class) | 30% |
| Examination | Final Examination | 40% |
| Type | Description | Value |
|---|---|---|
| Assignment | Individual Project: 2,000 word Report | 30% |
| Presentation | Group Project: 10 minute Presentation (live via Blackboard Collaborate or recorded video) | 30% |
| Examination | Final Examination | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT2608|1|2