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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Living in a consumer culture, we constantly engage in consumer decision making; we purchase and covet things that create our lifestyles, express our identities, and define us. Understanding and influencing consumer behaviour underpins consumer-brand relationships and ultimately a brand's success. This unit will explore the digital, cultural and commercial factors that influence the way people consume. To understand these complex processes you will be introduced to perspectives on consumption from the disciplines of anthropology, sociology, psychology, economics, semiotics and marketing. You will learn about the techniques that marketers use to understand and influence buyer behaviour. In this unit, you will be able to contribute your own insights and experiences as a consumer and ultimately, you will learn about your own consumer behaviour and that of others. This unit will allow you to understand consumer behaviour from the consumer's and the marketer's perspectives.
Unit was previously coded ADV2105, MKT2600
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU's LMS
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | 13 x 3 hour seminar | Not Offered | Not Offered |
| Semester 2 | 13 x 3 hour seminar | Not Offered | Not Offered |
| Summer | 10 x 3 hour seminar | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies
The teaching and learning approach in this unit is enhanced through in-class and online discussions where students are encouraged to discuss consumption choice and decision-making. Successful completion of the unit requires individual and group assessment items which are assessed for quality academic and professional standards, including oral and written communication (structure, language and conventions), critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, and ability to research effectively using both academic and contemporary sources.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Assignment | Individual Project | 30% |
| Presentation | Team Project | 30% |
| Case Study | Case Studies | 40% |
| Type | Description | Value |
|---|---|---|
| Assignment | Individual Project | 30% |
| Presentation | Team Project | 30% |
| Case Study | Case studies | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Students please note: The marks and grades received by students on assessments may be subject to further moderation. Informal vivas may be conducted as part of an assessment task, where staff require further information to confirm the learning outcomes have been met. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work as well as any generative artificial intelligence tools that may have been used. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.
Breaches of academic integrity can include:
Copying the words, ideas or creative works of other people or generative artificial intelligence tools, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).
Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).
Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.
Using or having access to unauthorised materials in an exam or test.
Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.
ECU's policies and more information about academic integrity can be found on the student academic integrity website.
All commencing ECU students are required to complete the Academic Integrity Module.
In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.
Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.
MKT2608|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Living in a consumer culture, we constantly engage in consumer decision making; we purchase and covet things that create our lifestyles, express our identities, and define us. Understanding and influencing consumer behaviour underpins consumer-brand relationships and ultimately a brand's success. This unit will explore the digital, cultural and commercial factors that influence the way people consume. To understand these complex processes you will be introduced to perspectives on consumption from the disciplines of anthropology, sociology, psychology, economics, semiotics and marketing. You will learn about the techniques that marketers use to understand and influence buyer behaviour. In this unit, you will be able to contribute your own insights and experiences as a consumer and ultimately, you will learn about your own consumer behaviour and that of others. This unit will allow you to understand consumer behaviour from the consumer's and the marketer's perspectives.
Unit was previously coded ADV2105, MKT2600
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU's LMS
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | 13 x 3 hour seminar | Not Offered | Not Offered |
| Semester 2 | 13 x 3 hour seminar | Not Offered | Not Offered |
| Summer | 10 x 3 hour seminar | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies
The teaching and learning approach in this unit is enhanced through in-class and online discussions where students are encouraged to discuss consumption choice and decision-making. Successful completion of the unit requires individual and group assessment items which are assessed for quality academic and professional standards, including oral and written communication (structure, language and conventions), critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, and ability to research effectively using both academic and contemporary sources.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Assignment | Individual Project | 50% |
| Presentation | Team Project | 30% |
| Reflective Practice | Reflection | 20% |
| Type | Description | Value |
|---|---|---|
| Assignment | Individual Project | 50% |
| Presentation | Team Project | 30% |
| Reflective Practice | Reflection | 20% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Students please note: The marks and grades received by students on assessments may be subject to further moderation. Informal vivas may be conducted as part of an assessment task, where staff require further information to confirm the learning outcomes have been met. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work as well as any generative artificial intelligence tools that may have been used. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.
Breaches of academic integrity can include:
Copying the words, ideas or creative works of other people or generative artificial intelligence tools, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).
Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).
Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.
Using or having access to unauthorised materials in an exam or test.
Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.
ECU's policies and more information about academic integrity can be found on the student academic integrity website.
All commencing ECU students are required to complete the Academic Integrity Module.
In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.
Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.
MKT2608|1|2