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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Please note that there may be some modifications to the assessment schedule promoted in Handbook for Semester 1 2023 Units. All assessment changes will be published by 20th February 2023. All students are reminded to check the handbook at the beginning of semester to ensure they have the correct outline.
Retailing is an exciting and dynamic area that reflects the rapid transformation that has evolved and taken place over the past years on a global and societal scale. The retail sector is a major employer, is of economic significance, and is part of the everyday life of consumers. In this unit, we examine key strategic issues within the retail and marketing channels from merchandising to store management. Strategic and tactical aspects are discussed for a broad range of domestic and international businesses selling merchandise and services. We discuss the core functions retail marketing managers face with such as retail strategy, supply chain management and distribution, branding, use of big data and analytical methods for decision-making, communication with customers using social media and mobile channels, enhancing the customer experience, providing a seamless multichannel and omnichannel experience for customers, engagement with corporate social responsibility and the impact of globalisation in business decisions. The unit is built on a foundation of retail marketing theory and covers retail marketing from both a marketplace [traditional] and a marketspace [online] perspective. The unit explores the key success factors of a diverse range of retailers at a local and international level. The unit objective is to equip students with the necessary skills to manage the challenges of modern businesses and retailing. Students experience industry-based assignments exploring the traditional and digital retail space while utilising key industry-based software including e-commerce design and email marketing platforms to advance their marketing industry-ready skills.
Students must have passed MKT1600.
Unit was previously coded MKT2603, MKT3550
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU's LMS
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 2 | 13 x 1 hour lab | Not Offered | Not Offered |
| Semester 2 | 13 x 2 hour lecture | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies
Class activities will be conducted with an industry focus, utilising a case study approach for both on and off campus students. The unit is heavily engaged with the retail sector and examples of real life industry situations are discussed and applied within the unit.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Test | Quiz | 15% |
| Report | Retail Marketing Report | 45% |
| Assignment | Business to Business Pitch and Reflection | 40% |
| Type | Description | Value |
|---|---|---|
| Test | Quiz | 15% |
| Report | Retail Marketing Report | 45% |
| Assignment | Business to Business Pitch and Reflection | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Students please note: The marks and grades received by students on assessments may be subject to further moderation. Informal vivas may be conducted as part of an assessment task, where staff require further information to confirm the learning outcomes have been met. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work as well as any generative artificial intelligence tools that may have been used. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.
Breaches of academic integrity can include:
Copying the words, ideas or creative works of other people or generative artificial intelligence tools, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).
Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).
Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.
Using or having access to unauthorised materials in an exam or test.
Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.
ECU's policies and more information about academic integrity can be found on the student academic integrity website.
All commencing ECU students are required to complete the Academic Integrity Module.
In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.
Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.
MKT2700|2|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Retailing is an exciting and dynamic area that reflects the rapid transformation that has evolved and taken place over the past years on a global and societal scale. The retail sector is a major employer, is of economic significance, and is part of the everyday life of consumers. In this unit, we examine key strategic issues within the retail and marketing channels from merchandising to store management. Strategic and tactical aspects are discussed for a broad range of domestic and international businesses selling merchandise and services. We discuss the core functions retail marketing managers face with such as retail strategy, supply chain management and distribution, branding, use of big data and analytical methods for decision-making, communication with customers using social media and mobile channels, enhancing the customer experience, providing a seamless multichannel and omnichannel experience for customers, engagement with corporate social responsibility and the impact of globalisation in business decisions. The unit is built on a foundation of retail marketing theory and covers retail marketing from both a marketplace [traditional] and a marketspace [online] perspective. The unit explores the key success factors of a diverse range of retailers at a local and international level. The unit objective is to equip students with the necessary skills to manage the challenges of modern businesses and retailing. Students experience industry-based assignments exploring the traditional and digital retail space while utilising key industry-based software including e-commerce design and email marketing platforms to advance their marketing industry-ready skills.
Students must have passed MKT1600.
Unit was previously coded MKT2603, MKT3550
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU's LMS
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 2 | 13 x 1 hour lab | Not Offered | Not Offered |
| Semester 2 | 13 x 2 hour lecture | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies
Class activities will be conducted with an industry focus, utilising a case study approach for both on and off campus students. The unit is heavily engaged with the retail sector and examples of real life industry situations are discussed and applied within the unit.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Test | Quiz | 15% |
| Report | Retail Marketing Report | 45% |
| Assignment | Business to Business Pitch and Reflection | 40% |
| Type | Description | Value |
|---|---|---|
| Test | Quiz | 15% |
| Report | Retail Marketing Report | 45% |
| Assignment | Business to Business Pitch and Reflection | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Students please note: The marks and grades received by students on assessments may be subject to further moderation. Informal vivas may be conducted as part of an assessment task, where staff require further information to confirm the learning outcomes have been met. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work as well as any generative artificial intelligence tools that may have been used. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.
Breaches of academic integrity can include:
Copying the words, ideas or creative works of other people or generative artificial intelligence tools, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).
Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).
Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.
Using or having access to unauthorised materials in an exam or test.
Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.
ECU's policies and more information about academic integrity can be found on the student academic integrity website.
All commencing ECU students are required to complete the Academic Integrity Module.
In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.
Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.
MKT2700|2|2