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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit provides an introduction to social media marketing, specifically, the role it plays in contemporary marketing strategies of businesses in today's digital age. Social media channels, strategies and technologies will be examined. Students will understand and apply the fundamentals of social media marketing relevant to managing a business brand and their own personal brand. This unit's assessments will require students to create engaging and effective social media marketing content and to develop a social media marketing plan. Students will also learn about the monitoring and reporting on the performance of social media platforms and social networking sites.
Students enrolled in K93, Y99, MAAACX, MAAAKI or MIAAJI must have completed MKT1600 or SPM2510. Pre-requisite rules do not apply to U67 students.
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECUs LMS
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | 13 x 2 hour lecture | Not Offered | Not Offered |
| Semester 1 | 13 x 1 hour tutorial | Not Offered | Not Offered |
| Semester 2 | 13 x 2 hour lecture | Not Offered | Not Offered |
| Semester 2 | 13 x 1 hour tutorial | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECUs LMS as well as additional ECU l
Online students will use an online collaborative platform to complete learning tasks. Practical interactive learning activities online and on-campus will see students develop communication, teamwork and technical skills and prepare students for work in the virtual environment.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Assignment | Social Media Marketing Content (Individual Assessment) | 30% |
| Project | Social Media Marketing (SMM) Plan (In Pairs Assessment) | 30% |
| Presentation | Presentation | 40% |
| Type | Description | Value |
|---|---|---|
| Assignment | Social Media Marketing Content (Individual Assessment) | 30% |
| Project | Social Media Marketing (SMM) Plan (In Pairs Assessment) | 30% |
| Presentation | Presentation | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT2805|6|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit provides an introduction to social media marketing, specifically, the role it plays in contemporary marketing strategies of businesses in today's digital age. Social media channels, strategies and technologies will be examined. Students will understand and apply the fundamentals of social media marketing relevant to managing a business brand and their own personal brand. This unit's assessments will require students to create engaging and effective social media marketing content and to develop a social media marketing plan. Students will also learn about the monitoring and reporting on the performance of social media platforms and social networking sites.
Students enrolled in K93, Y99, MAAACX, MAAAKI or MIAAJI must have completed MKT1600 or SPM2510. Pre-requisite rules do not apply to U67 students.
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECUs LMS
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | 13 x 2 hour lecture | Not Offered | Not Offered |
| Semester 1 | 13 x 1 hour tutorial | Not Offered | Not Offered |
| Semester 2 | 13 x 2 hour lecture | Not Offered | Not Offered |
| Semester 2 | 13 x 1 hour tutorial | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECUs LMS as well as additional ECU l
Online students will use an online collaborative platform to complete learning tasks. Practical interactive learning activities online and on-campus will see students develop communication, teamwork and technical skills and prepare students for work in the virtual environment.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Assignment | Social Media Marketing Content (Individual Assessment) | 30% |
| Project | Social Media Marketing (SMM) Plan (In Pairs Assessment) | 30% |
| Presentation | Presentation | 40% |
| Type | Description | Value |
|---|---|---|
| Assignment | Social Media Marketing Content (Individual Assessment) | 30% |
| Project | Social Media Marketing (SMM) Plan (In Pairs Assessment) | 30% |
| Presentation | Presentation | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT2805|6|2