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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit examines the nature and practice of international marketing and includes an introduction to the economic, social, political and legal dimensions. This unit will increase the student's awareness of some of the problems inherent in the field of international marketing.
Students must pass 1 units from MKT1600
On completion of this unit students should be able to:
On campus students are required to attend a weekly three hour seminar. Off campus students will acces the program via Blackboard. The unit will be conducted as facilitated learning consisting of discussion groups/boards/forums, current readings from the business press, and case analysis. Regular online access is required for all students.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Test | Mid-semester test | 40% |
| Assignment | Marketing Plan | 60% |
| Type | Description | Value |
|---|---|---|
| Test | Mid-semester test | 40% |
| Assignment | Marketing Plan | 60% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT3120|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit examines the nature and practice of international marketing and includes an introduction to the economic, social, political and legal dimensions. This unit will increase the student's awareness of the scope and challenges of international marketing. It has been noted that ' every business is international' in terms of its performance being impacted by overseas activities.
Students must pass 1 units from MKT1600
On completion of this unit students should be able to:
On campus students are required to attend a weekly three hour seminar. Off campus students will acces the program via Blackboard. The unit will be conducted as facilitated learning consisting of discussion groups/boards/forums, current readings from the business press, and case analysis. Regular online access is required for all students.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Test | Mid-semester test | 40% |
| Assignment | Marketing Plan | 60% |
| Type | Description | Value |
|---|---|---|
| Test | Mid-semester test | 40% |
| Assignment | Marketing Plan | 60% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT3120|1|2