School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    International Marketing
  • Unit Code

    MKT3120
  • Year

    2016
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online

Description

This unit examines the nature and practice of international marketing and includes an introduction to the economic, social, political and legal dimensions. This unit will increase the student's awareness of the scope and challenges of international marketing. It has been noted that ' every business is international' in terms of its performance being impacted by overseas activities.

Prerequisite Rule

Students must pass 1 units from MKT1600

Learning Outcomes

On completion of this unit students should be able to:

  1. Gain an insight into the benefits and pitfalls of working in an international environment.
  2. Gain an understanding of the elements of international marketing, why it is so important to business and how it is different from domestic marketing.
  3. Understand some of the ethical problems which confront international marketers when making marketing decisions.
  4. Undertake a social, political, legal and an economic analysis of a selected country and develop a preliminary international marketing plan.

Unit Content

  1. International buyer behaviour.
  2. International communications.
  3. International distribution systems and export mechanics.
  4. International market research.
  5. International negotiations.
  6. International pricing.
  7. International strategy development.
  8. International trade theory.
  9. Political-legal environment.
  10. Socio cultural environment.

Additional Learning Experience Information

On campus students are required to attend a weekly three hour seminar. Off campus students will acces the program via Blackboard. The unit will be conducted as facilitated learning consisting of discussion groups/boards/forums, current readings from the business press, and case analysis. Regular online access is required for all students.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
TestMid-semester test40%
AssignmentMarketing Plan60%
ONLINE
TypeDescriptionValue
TestMid-semester test40%
AssignmentMarketing Plan60%

Text References

  • ^ Ghauri. P.N., & Cataora. P. (2014). International marketing (4th ed.). New York: McGraw Hill Education.

^ Mandatory reference


Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

MKT3120|1|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    International Marketing
  • Unit Code

    MKT3120
  • Year

    2016
  • Enrolment Period

    2
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online

Description

This unit examines the nature and practice of international marketing and includes an introduction to the economic, social, political and legal dimensions. This unit will increase the student's awareness of the scope and challenges of international marketing. It has been noted that ' every business is international' in terms of its performance being impacted by overseas activities.

Prerequisite Rule

Students must pass 1 units from MKT1600

Learning Outcomes

On completion of this unit students should be able to:

  1. Gain an insight into the benefits and pitfalls of working in an international environment.
  2. Gain an understanding of the elements of international marketing, why it is so important to business and how it is different from domestic marketing.
  3. Understand some of the ethical problems which confront international marketers when making marketing decisions.
  4. Undertake a social, political, legal and an economic analysis of a selected country and develop a preliminary international marketing plan.

Unit Content

  1. International buyer behaviour.
  2. International communications.
  3. International distribution systems and export mechanics.
  4. International market research.
  5. International negotiations.
  6. International pricing.
  7. International strategy development.
  8. International trade theory.
  9. Political-legal environment.
  10. Socio cultural environment.

Additional Learning Experience Information

On campus students are required to attend a weekly three hour seminar. Off campus students will acces the program via Blackboard. The unit will be conducted as facilitated learning consisting of discussion groups/boards/forums, current readings from the business press, and case analysis. Regular online access is required for all students.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
TestMid-semester test40%
AssignmentMarketing Plan60%
ONLINE
TypeDescriptionValue
TestMid-semester test40%
AssignmentMarketing Plan60%

Text References

  • ^ Ghauri. P.N., & Cataora. P. (2014). International marketing (4th ed.). New York: McGraw Hill Education.

^ Mandatory reference


Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

MKT3120|1|2