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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit focuses on the role of new products within the organisation and society. It explores each step in the new product development process, including the strategy, opportunity identification, design, testing, product launch and profit management. The theory of New Product Development is studied, with practical application of these concepts by students with their own new product project. This third year marketing unit provides a managerial approach to new product development and implementation. It assumes a basic understanding of the fundamental principles of marketing and management. Some familiarity with marketing research is also strongly encouraged but not essential.
Students must pass 1 units from MKT1600
On completion of this unit students should be able to:
On-Campus students will attend a weekly three hour seminar per week, that utilises a selection of lectures, case studies, class activities, workshops and general class discussion on specific concepts and examples. Students are encouraged to come to class prepared by completing reading and weekly activities so as to contribute to class interaction. Resources for this unit will be available via Blackboard. Off-Campus students will access resources for this unit via Blackboard. Regular online access is required.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Presentation | Product pitch (Individual) | 20% |
| Project | Product Development Project (Individual) | 40% |
| Examination | Final examination | 40% |
| Type | Description | Value |
|---|---|---|
| Case Study | Case Study (Individual) | 20% |
| Project | Product Development Project (Individual) | 40% |
| Examination | Final Examination | 40% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT3600|2|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit focuses on the role of new products within the organisation and society. It explores each step in the new product development process, including the strategy, opportunity identification, design, testing, product launch and profit management. The theory of New Product Development is studied, with practical application of these concepts by students with their own new product project. This third year marketing unit provides a managerial approach to new product development and implementation. It assumes a basic understanding of the fundamental principles of marketing and management. Some familiarity with marketing research is also strongly encouraged but not essential.
Students must pass 1 units from MKT1600
On completion of this unit students should be able to:
On-Campus students will attend a weekly three hour seminar per week, that utilises a selection of lectures, case studies, class activities, workshops and general class discussion on specific concepts and examples. Students are encouraged to come to class prepared by completing reading and weekly activities so as to contribute to class interaction. Resources for this unit will be available via Blackboard. Off-Campus students will access resources for this unit via Blackboard. Regular online access is required.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Presentation | Product pitch (Individual) | 20% |
| Project | Product Development Project (Individual) | 40% |
| Examination | Final examination | 40% |
| Type | Description | Value |
|---|---|---|
| Case Study | Case Study (Individual) | 20% |
| Project | Product Development Project (Individual) | 40% |
| Examination | Final Examination | 40% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT3600|2|2