Visit ECU Homepage
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This capstone unit in marketing, designed for final year marketing students, features the formulation of competitive marketing strategies. The key feature of this unit is the comprehensive and in-depth coverage of external and internal analyses of select business situations, popular strategic models, especially the concept of sustainable competitive advantage, and strategy implementation.
Students must pass 1 units from MKT1600
Unit was previously coded MKT3236
On completion of this unit students should be able to:
On Campus mode of delivery - One three-hour weekly seminar of lectures and case discussions. Off Campus mode of delivery - Resources for this unit will be available via MyECU/Blackboard. Regular online access is required.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Assignment 1 | 40% |
| Assignment | Assignment 2 | 60% |
| Type | Description | Value |
|---|---|---|
| Assignment | Assignment 1 | 40% |
| Assignment | Assignment 2 | 60% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT3601|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This capstone unit in marketing, designed for final year marketing students, features the formulation of competitive marketing strategies. The key feature of this unit is the comprehensive and in-depth coverage of external and internal analyses of select business situations, popular strategic models, especially the concept of sustainable competitive advantage, and strategy implementation.
Students must pass 1 units from MKT1600
Unit was previously coded MKT3236
On completion of this unit students should be able to:
On Campus mode of delivery - One three-hour weekly seminar of lectures and case discussions. Off Campus mode of delivery - Resources for this unit will be available via MyECU/Blackboard. Regular online access is required.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Test | Online Quiz | 20% |
| Assignment | Project | 35% |
| Presentation | Strategy Presentation | 45% |
| Type | Description | Value |
|---|---|---|
| Test | Online Quiz | 20% |
| Assignment | Project | 35% |
| Presentation | Strategy Presentation | 45% |
Fanning, S. M. (2015). Marketing 2015. Retrieved from: https://blackboard.ecu.edu.au (e-text -electronic handout)
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT3601|1|2