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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Customer Relationship Management (CRM) is essential for organisational success. This unit investigates CRM as a customer-centred business practice. It covers the fundamentals of creating and managing mutually beneficial, long term business relationships. It views CRM across three main forms: strategic, operational and analytical. It defines CRM as the core business strategy of an organisation that integrates the internal processes and external networks to create and deliver a value product to targeted customers at a profit.
Students must pass 1 units from MKT1600
On completion of this unit students should be able to:
On-Campus mode of delivery- Students attend a weekly three-hour seminar. The seminar involves discussions, class activities and when appropriate keynote speaker presentations from industry representatives. This mode is also supported by online materials . Off-Campus mode of Delivery- Resources for this unit will be available on line via Blackboard. Regular online access is required.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Assignment 1 | 30% |
| Project | Project | 30% |
| Examination | End of semester exam | 40% |
| Type | Description | Value |
|---|---|---|
| Assignment | Assignment 1 | 30% |
| Project | Project | 30% |
| Examination | End of semester exam | 40% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT3603|2|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Customer Relationship Management (CRM) is essential for organisational success. This unit investigates CRM as a customer-centred business practice. It covers the fundamentals of creating and managing mutually beneficial, long term business relationships. It views CRM across three main forms: strategic, operational and analytical. It defines CRM as the core business strategy of an organisation that integrates the internal processes and external networks to create and deliver a value product to targeted customers at a profit.
Students must pass 1 units from MKT1600
On completion of this unit students should be able to:
On-Campus mode of delivery- Students attend a weekly three-hour seminar. The seminar involves discussions, class activities and when appropriate keynote speaker presentations from industry representatives. This mode is also supported by online materials . Off-Campus mode of Delivery- Resources for this unit will be available on line via Blackboard. Regular online access is required.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Assignment 1 | 30% |
| Project | Project | 30% |
| Examination | End of semester exam | 40% |
| Type | Description | Value |
|---|---|---|
| Assignment | Assignment 1 | 30% |
| Project | Project | 30% |
| Examination | End of semester exam | 40% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT3603|2|2