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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Social marketing uses commercial marketing principles to make a difference in the world. It is the marketing of ideas, as distinct from the marketing of goods or services. The main applications of social marketing are in the areas of health (e.g., quit smoking), safety (e.g., dont drink and drive), and conservation (e.g., use water wisely). The unit also includes not for profit sector marketing, primarily fund-raising activities for charities. Cause-related marketing, government marketing, and anti-marketing activities will also be covered. Students will apply marketing principles to a social cause or not-for-profit organisation, enabling them to be job ready for positions in health, safety, conservation or fundraising contexts.
Unit was previously coded MKT3232, MKT5712
On completion of this unit students should be able to:
On-campus students attend a weekly 3-hour seminar. Seminar content includes lectures, group discussions, presentations, case studies, guest lecturers and audiovisual material.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Essay | Press Campaign Analysis (individual) | 20% |
| Assignment | Social Marketing Campaign (group) | 50% |
| Examination | End Semester Examination | 30% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT3604|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Social marketing uses commercial marketing principles to make a difference in the world. It is the marketing of ideas, as distinct from the marketing of goods or services. The main applications of social marketing are in the areas of health (e.g., quit smoking), safety (e.g., dont drink and drive), and conservation (e.g., use water wisely). The unit also includes not for profit sector marketing, primarily fund-raising activities for charities. Cause-related marketing, government marketing, and anti-marketing activities will also be covered. Students will apply marketing principles to a social cause or not-for-profit organisation, enabling them to be job ready for positions in health, safety, conservation or fundraising contexts.
Unit was previously coded MKT3232, MKT5712
On completion of this unit students should be able to:
On-campus students attend a weekly 3-hour seminar. Seminar content includes lectures, group discussions, presentations, case studies, guest lecturers and audiovisual material.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Essay | Press Campaign Analysis (individual) | 20% |
| Assignment | Social Marketing Campaign (group) | 50% |
| Examination | End Semester Examination | 30% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT3604|1|2