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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Consumer Behaviour provides students with an organizational, consumer, and societal view of consumption. Living in a consumer culture we constantly purchase and covet things that create our lifestyles, express our identities, and define us. What and how we consume, in many ways, determines not only how others see us, but also our personal satisfaction and self-worth. Consumer Behaviour also provides an alternate perspective by introducing consumers to the dark side of consumption and overconsumption. To understand the complex processes of consumer behaviour you are introduced to perspectives from the disciplines of anthropology, sociology, psychology, economics, semiotics and marketing. You will also learn about the techniques that marketers use to influence buyer behaviour, and in doing so gain a better understanding of your own behaviour and that of others.
On completion of this unit students should be able to:
On-campus students will attend weekly three-hour seminar. In addition to the delivery of lecture material, the seminar will include in-class discussions aimed at encouraging critical thinking and making the learning experience more rewarding. For off-campus students this unit comprises weekly modules that follow and supplement the text book. Discussions will be one-on-one via your tutor along with self-learning through the use of two journals, which will not only form part of the assessment but also enhance your learning by applying theory to real world situations. Regular online access is required. A key component of this unit is the iterative approach employed in this class. Students must take on the role as both customer and as a business student. This unit requires students to reflect on their behaviour as a consumer, requires students to audit the behaviour of organisations and requires students to bring these findings together in a class presentation. Off-campus students are required to provide evidence of their consumer research through a two part journal.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Test | Holt's test | 30% |
| Essay | Journal Article | 30% |
| Examination | Final Examination | 40% |
| Type | Description | Value |
|---|---|---|
| Test | Holt's test | 30% |
| Essay | Journal Article | 30% |
| Examination | Final Examination | 40% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT6300|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Consumer Behaviour provides students with an organizational, consumer, and societal view of consumption. Living in a consumer culture we constantly purchase and covet things that create our lifestyles, express our identities, and define us. What and how we consume, in many ways, determines not only how others see us, but also our personal satisfaction and self-worth. Consumer Behaviour also provides an alternate perspective by introducing consumers to the dark side of consumption and overconsumption. To understand the complex processes of consumer behaviour you are introduced to perspectives from the disciplines of anthropology, sociology, psychology, economics, semiotics and marketing. You will also learn about the techniques that marketers use to influence buyer behaviour, and in doing so gain a better understanding of your own behaviour and that of others.
On completion of this unit students should be able to:
On-campus students will attend weekly three-hour seminar. In addition to the delivery of lecture material, the seminar will include in-class discussions aimed at encouraging critical thinking and making the learning experience more rewarding. For off-campus students this unit comprises weekly modules that follow and supplement the text book. Discussions will be one-on-one via your tutor along with self-learning through the use of two journals, which will not only form part of the assessment but also enhance your learning by applying theory to real world situations. Regular online access is required. A key component of this unit is the iterative approach employed in this class. Students must take on the role as both customer and as a business student. This unit requires students to reflect on their behaviour as a consumer, requires students to audit the behaviour of organisations and requires students to bring these findings together in a class presentation. Off-campus students are required to provide evidence of their consumer research through a two part journal.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Test | Holt's test | 30% |
| Essay | Journal Article | 30% |
| Examination | Final Examination | 40% |
| Type | Description | Value |
|---|---|---|
| Test | Holt's test | 30% |
| Essay | Journal Article | 30% |
| Examination | Final Examination | 40% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT6300|1|2