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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit focuses on the role of new products and services within the organisation and society. It explores the creation and adoption of new technology products using models of New Product Development (NPD) and technology adoption, which are then applied by students within their new product or service project. This postgraduate marketing unit assumes an understanding of the fundamental principles of marketing and management. Familiarity with marketing research is also strongly encouraged as students will be creating and justifying a development proposal for their new product.
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECUs LMS
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | 25 x 3 hour seminar | Not Offered | Not Offered |
| Semester 2 | 11 x 3 hour seminar | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECUs LMS as well as additional ECU l
On-Campus students will attend a weekly seminar that utilises a selection of lectures, case studies, class activities, workshops and general class discussion on specific concepts and examples. Students are encouraged to come to class prepared by completing reading and weekly activities so as to contribute to class interaction. Resources for this unit will be available via Blackboard. Online students will access resources for this unit via Blackboard. Regular online access is required.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Assignment | Report | 40% |
| Presentation | Presentation | 20% |
| Project | Product Development Project | 40% |
| Type | Description | Value |
|---|---|---|
| Assignment | Report | 40% |
| Presentation | Presentation | 20% |
| Project | Product Development Project | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT6304|4|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit focuses on the role of new products and services within the organisation and society. It explores the creation and adoption of new technology products using models of New Product Development (NPD) and technology adoption, which are then applied by students within their new product or service project. This postgraduate marketing unit assumes an understanding of the fundamental principles of marketing and management. Familiarity with marketing research is also strongly encouraged as students will be creating and justifying a development proposal for their new product.
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECUs LMS
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | 25 x 3 hour seminar | Not Offered | Not Offered |
| Semester 2 | 11 x 3 hour seminar | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECUs LMS as well as additional ECU l
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Assignment | Report | 30% |
| Presentation | Presentation | 30% |
| Project | Product Development Project | 40% |
| Type | Description | Value |
|---|---|---|
| Assignment | Report | 30% |
| Presentation | Presentation | 30% |
| Project | Product Development Project | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT6304|4|2