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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit reviews current and emerging issues and evaluates their relevance to modern-day marketing practice. It promotes critical thought and application of cutting edge concepts in both marketing and their application to the current business context. Of interest will be the way marketing has developed over time in its role as the driving-force of the modern business. The unit therefore focuses on the theories and strategies adopted by the marketing profession. Selected current topics are explored by various means, such as, case studies, current research, seminars and field projects.
Students must pass 1 units from FBL5020
On completion of this unit students should be able to:
The unit is offered in a blended mode (on-campus and on-line). The on-campus mode comprises weekly three-hour seminars, incorporating lectures and in-class discussions. The on-line mode will be offered via the Blackboard site. In this unit students will discuss and analyse current issues in calls and off campus students will take part in online discussion groups. Students will research and critical appraise the current material available on a number of current issues in marketing, then select a trend to analyse. Students will develop new and innovative ways to communicate the commercial application of the trend they have selected. Through guest speakers and pod casts on Blackboard students will be exposed to a range of cross-cultural and international applications of the current issues in marketing.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Presentation | Trend Analysis Video | 25% |
| Report | Commercial Application of Trend | 75% |
| Type | Description | Value |
|---|---|---|
| Presentation | Trend Analysis Video | 25% |
| Report | Commercial Application of Trend | 75% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT6308|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit reviews current and emerging issues and evaluates their relevance to modern-day marketing practice. It promotes critical thought and application of cutting edge concepts in both marketing and their application to the current business context. Of interest will be the way marketing has developed over time in its role as the driving-force of the modern business. The unit therefore focuses on the theories and strategies adopted by the marketing profession. Selected current topics are explored by various means, such as, case studies, current research, seminars and field projects.
Students must pass 1 units from FBL5020
On completion of this unit students should be able to:
The unit is offered in a blended mode (on-campus and on-line). The on-campus mode comprises weekly three-hour seminars, incorporating lectures and in-class discussions. The on-line mode will be offered via the Blackboard site. In this unit students will discuss and analyse current issues in calls and off campus students will take part in online discussion groups. Students will research and critical appraise the current material available on a number of current issues in marketing, then select a trend to analyse. Students will develop new and innovative ways to communicate the commercial application of the trend they have selected. Through guest speakers and pod casts on Blackboard students will be exposed to a range of cross-cultural and international applications of the current issues in marketing.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Assignment 1 | 40% |
| Assignment | Assignment 2 | 60% |
| Type | Description | Value |
|---|---|---|
| Assignment | Assignment 1 | 40% |
| Assignment | Assignment 2 | 60% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT6308|1|2