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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Marketing research provides information about the marketplace to assist in effective management decisions, monitoring these decisions and to develop a keen understanding of marketing processes. This information includes the ability to track and predict the behaviours of consumers. This unit unpacks the marketing research process as it applies to the marketing functions within the business environment, providing managers with relevant data for informed decisions. The methodology of the marketing research process within this unit includes the design, gathering, quantification and appraisal of research techniques in a systematic and objective manner. An international focus is a core component of this unit. It reviews the latest online trends in marketing research, exposing students to this ever evolving global data gathering resource. From a strong theoretical basis, this unit adopts a practical and applied approach to marketing research, with students working with current, real-life marketing problems and opportunities for marketing research analysis.
Students must pass 2 units from FBL5020, MKT6300
Students must enrol in MKT6310 and MKT6320 in the same semester.
On completion of this unit students should be able to:
This unit is offered in a face-to-face, on-campus delivery mode as well as off-campus delivery. On-campus students attend a weekly two hour lecture/discussion session, followed by a one hour computer lab session, a total of three hours per week. Off-campus access is via Blackboard. All materials for this unit are available online. A component of the work in this unit is carried out in groups. The material for this unit will be supplemented with regular industry speakers (where appropriate these will be recorded for off-campus students) and closely facilitated by relevant technology (Qualtrics, SPSS).
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Research Project (team work - including peer assessment) | 50% |
| Laboratory Work | Data analysis - multivariate techniques | 10% |
| Examination | Final Exam | 40% |
| Type | Description | Value |
|---|---|---|
| Assignment | Research Project (team work - including peer assessment) | 50% |
| Laboratory Work | Data analysis - multivariate techniques | 10% |
| Examination | Final Exam | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT6310|2|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Marketing research provides information about the marketplace to assist in effective management decisions, monitoring these decisions and to develop a keen understanding of marketing processes. This information includes the ability to track and predict the behaviours of consumers. This unit unpacks the marketing research process as it applies to the marketing functions within the business environment, providing managers with relevant data for informed decisions. The methodology of the marketing research process within this unit includes the design, gathering, quantification and appraisal of research techniques in a systematic and objective manner. An international focus is a core component of this unit. It reviews the latest online trends in marketing research, exposing students to this ever evolving global data gathering resource. From a strong theoretical basis, this unit adopts a practical and applied approach to marketing research, with students working with current, real-life marketing problems and opportunities for marketing research analysis.
Students must pass 2 units from FBL5020, MKT6300
Students must enrol in MKT6310 and MKT6320 in the same semester.
On completion of this unit students should be able to:
This unit is offered in a face-to-face, on-campus delivery mode as well as off-campus delivery. On-campus students attend a weekly two hour lecture/discussion session, followed by a one hour computer lab session, a total of three hours per week. Off-campus access is via Blackboard. All materials for this unit are available online. A component of the work in this unit is carried out in groups. The material for this unit will be supplemented with regular industry speakers (where appropriate these will be recorded for off-campus students) and closely facilitated by relevant technology (Qualtrics, SPSS).
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Research Project (team work - including peer assessment) | 50% |
| Laboratory Work | Data analysis - multivariate techniques | 10% |
| Examination | Final Exam | 40% |
| Type | Description | Value |
|---|---|---|
| Assignment | Research Project (team work - including peer assessment) | 50% |
| Laboratory Work | Data analysis - multivariate techniques | 10% |
| Examination | Final Exam | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT6310|2|2