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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit will enable students to investigate a specific and relevant marketing research topic. The student will select the topic through negotiation with the supervisor. The topic may be applied within an organisation of their choice. The student will then conduct a research investigation including undertaking a literature review, collecting and analysing data and preparing a research report. It enables students to select a topic of interest and relevance and to investigate this more deeply. Students can prepare for their research unit through studying MKT6310 Marketing Research. This unit will provide them with the necessary understanding and skills of the research process to undertake their project within the time span of the semester.
Series of scheduled meetings between student and supervisor.
Students must pass 1 units from MKT6310
On completion of this unit students should be able to:
Students will attend a series of scheduled meetings with the supervisor. Students should negotiate a research topic and context with the supervisor and present a proposal for approval. Students will then undertake the research and prepare a report. The report will be assessed on a range of criteria including communication skills, critical analysis skills, research skills and industry relevance.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Literature Review | Research Project Literature Review | 50% |
| Project | Research Project Design and Proposal | 50% |
| Type | Description | Value |
|---|---|---|
| Literature Review | Research Project Literature Review | 50% |
| Project | Research Project Design and Proposal | 50% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT6320|2|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit will enable students to investigate a specific and relevant marketing research topic. The student will select the topic through negotiation with the supervisor. The topic may be applied within an organisation of their choice. The student will then conduct a research investigation including undertaking a literature review, collecting and analysing data and preparing a research report. It enables students to select a topic of interest and relevance and to investigate this more deeply. Students can prepare for their research unit through studying MKT6310 Marketing Research. This unit will provide them with the necessary understanding and skills of the research process to undertake their project within the time span of the semester.
Series of scheduled meetings between student and supervisor.
Students must pass 1 units from MKT6310
On completion of this unit students should be able to:
Students will attend a series of scheduled meetings with the supervisor. Students should negotiate a research topic and context with the supervisor and present a proposal for approval. Students will then undertake the research and prepare a report. The report will be assessed on a range of criteria including communication skills, critical analysis skills, research skills and industry relevance.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Literature Review | Research Project Literature Review | 50% |
| Project | Research Project Design and Proposal | 50% |
| Type | Description | Value |
|---|---|---|
| Literature Review | Research Project Literature Review | 50% |
| Project | Research Project Design and Proposal | 50% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT6320|2|2