Faculty of Education and Arts

School: WA Academy of Performing Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Managing a Career in Music
  • Unit Code

    MUS2509
  • Year

    2015
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    5
  • Full Year Unit

    N
  • Mode of Delivery


Description

This unit explores the business skills required by musicians to manage a career as a musical performer. Through a series of case-studies, investigation is made of numerous issues pertaining to the music industry, including (1) professional etiquette, (2) how to successfully manage relationships with clients, and/or employers, (3) practical accounting and budgeting skills, (4) keys to successfully branding, promoting, and marketing a musical act.

Learning Outcomes

On completion of this unit students should be able to:

  1. Assemble a promotional kit.
  2. Create a brand and marketing strategy.
  3. Demonstrate basic accounting skills (such as invoicing, tax deductions, and budgeting).
  4. Demonstrate professional etiquette.
  5. Develop a career plan.

Unit Content

  1. Assembling a promotional kit.
  2. Basic accounting skills.
  3. Industry expectations.
  4. Long-term career planning.
  5. Successful marketing strategies.

Additional Learning Experience Information

Lectures

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
AssignmentPromotional kit and marketing plan50%
TestIn-class test50%

Text References

  • Allen, P. (2011). Artist management for the music business [electronic resource]. Amsterdam: Focal Press.
  • Borg, B. (2008). The musician's handbook, a practical guide to understanding the music business. New York: Watson-Guptill Publications.
  • Talbot, M. (2002). The business of music [electronic resource]. Liverpool: Liverpool University Press.
  • Grierson, D. & D. Kimpel (2009). It all begins with music [electronic resource], developing successful artists and careers for the new music business. Boston: Course Technology.
  • Hutchinson, T.W. (2008). Web marketing for the music business [electronic resource]. Amsterdam: Focal Press/Elsevier.
  • Gordon, S. (2005). The future of the music business, how to succeed with the new digital technologies, a guide for artists and entrepreneurs. San Francisco: Backbeat Books.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

MUS2509|1|1

Faculty of Education and Arts

School: WA Academy of Performing Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Managing a Career in Music
  • Unit Code

    MUS2509
  • Year

    2015
  • Enrolment Period

    2
  • Version

    1
  • Credit Points

    5
  • Full Year Unit

    N
  • Mode of Delivery


Description

This unit explores the business skills required by musicians to manage a career as a musical performer. Through a series of case-studies, investigation is made of numerous issues pertaining to the music industry, including (1) professional etiquette, (2) how to successfully manage relationships with clients, and/or employers, (3) practical accounting and budgeting skills, (4) keys to successfully branding, promoting, and marketing a musical act.

Learning Outcomes

On completion of this unit students should be able to:

  1. Assemble a promotional kit.
  2. Create a brand and marketing strategy.
  3. Demonstrate basic accounting skills (such as invoicing, tax deductions, and budgeting).
  4. Demonstrate professional etiquette.
  5. Develop a career plan.

Unit Content

  1. Assembling a promotional kit.
  2. Basic accounting skills.
  3. Industry expectations.
  4. Long-term career planning.
  5. Successful marketing strategies.

Additional Learning Experience Information

Lectures

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
AssignmentPromotional kit and marketing plan50%
TestIn-class test50%

Text References

  • Allen, P. (2011). Artist management for the music business [electronic resource]. Amsterdam: Focal Press.
  • Borg, B. (2008). The musician's handbook, a practical guide to understanding the music business. New York: Watson-Guptill Publications.
  • Talbot, M. (2002). The business of music [electronic resource]. Liverpool: Liverpool University Press.
  • Grierson, D. & D. Kimpel (2009). It all begins with music [electronic resource], developing successful artists and careers for the new music business. Boston: Course Technology.
  • Hutchinson, T.W. (2008). Web marketing for the music business [electronic resource]. Amsterdam: Focal Press/Elsevier.
  • Gordon, S. (2005). The future of the music business, how to succeed with the new digital technologies, a guide for artists and entrepreneurs. San Francisco: Backbeat Books.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

MUS2509|1|2