Faculty of Education and Arts

School: WA Academy of Performing Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Arts Management
  • Unit Code

    PAM2016
  • Year

    2015
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online

Description

Students are introduced to the management functions, responsibilities and techniques necessary for the planning and implementation of arts events and the successful operation of self-managed organisations and performances. This unit introduces key concepts in strategic planning and management, marketing, finance, law, occupational health and safety and funding and sponsorship development. It is theoretically based with classes and assessments providing the opportunity for practical application and discussion.

Equivalent Rule

Unit was previously coded PAM2006

Learning Outcomes

On completion of this unit students should be able to:

  1. Be familiar with the legal aspects of funding, performances and artists' rights, including copyright and contractual obligations.
  2. Complete funding applications for self-initiated projects.
  3. Demonstrate familiarity with the structures and organisations involved in Australian arts funding and sponsorship.
  4. Have a broad understanding of how the key elements of arts management fit together.
  5. Understand arts marketing strategies and processes.

Unit Content

  1. Approaches to sponsorship and fundraising development.
  2. Explore the various legal obligations specific to the Australian arts industries.
  3. Investigate the skills necessary to construct a successful grant application to the appropriate funding body.
  4. Risk management and occupational health and safety issues in the arts.
  5. Strategic planning, organisational and environmental analysis.
  6. Study of marketing and promotional strategies applicable to arts projects and organisations.

Additional Learning Experience Information

Lecture and tutorial using various teaching methodologies including case study, discussion and class presentation.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
Assignment ^Individual Assignment 50%
Exercise ^Exercise50%

^ Mandatory to Pass

Text References

  • Radbourne, J., & Fraser, M. (1996). Arts management: practical guide. Sydney: Allen & Unwin.
  • Beall, C. (1993). The art of self promotion: Successful promotion by dancers and choreographers. Sydney: Allen & Unwin.
  • Dickman, S. (1997). Arts marketing: The pocket guide. Australia Council.
  • Letts, R. (1996). The art of self promotion: Successful promotion by musicians. Sydney: Allen & Unwin.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

PAM2016|1|1

Faculty of Education and Arts

School: WA Academy of Performing Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Arts Management
  • Unit Code

    PAM2016
  • Year

    2015
  • Enrolment Period

    2
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online

Description

Students are introduced to the management functions, responsibilities and techniques necessary for the planning and implementation of arts events and the successful operation of self-managed organisations and performances. This unit introduces key concepts in strategic planning and management, marketing, finance, law, occupational health and safety and funding and sponsorship development. It is theoretically based with classes and assessments providing the opportunity for practical application and discussion.

Equivalent Rule

Unit was previously coded PAM2006

Learning Outcomes

On completion of this unit students should be able to:

  1. Be familiar with the legal aspects of funding, performances and artists' rights, including copyright and contractual obligations.
  2. Complete funding applications for self-initiated projects.
  3. Demonstrate familiarity with the structures and organisations involved in Australian arts funding and sponsorship.
  4. Have a broad understanding of how the key elements of arts management fit together.
  5. Understand arts marketing strategies and processes.

Unit Content

  1. Approaches to sponsorship and fundraising development.
  2. Explore the various legal obligations specific to the Australian arts industries.
  3. Investigate the skills necessary to construct a successful grant application to the appropriate funding body.
  4. Risk management and occupational health and safety issues in the arts.
  5. Strategic planning, organisational and environmental analysis.
  6. Study of marketing and promotional strategies applicable to arts projects and organisations.

Additional Learning Experience Information

Lecture and tutorial using various teaching methodologies including case study, discussion and class presentation.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
Assignment ^Individual Assignment 50%
Exercise ^Exercise50%

^ Mandatory to Pass

Text References

  • Radbourne, J., & Fraser, M. (1996). Arts management: practical guide. Sydney: Allen & Unwin.
  • Beall, C. (1993). The art of self promotion: Successful promotion by dancers and choreographers. Sydney: Allen & Unwin.
  • Dickman, S. (1997). Arts marketing: The pocket guide. Australia Council.
  • Letts, R. (1996). The art of self promotion: Successful promotion by musicians. Sydney: Allen & Unwin.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

PAM2016|1|2