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  2. Studio Applications for Advertising [PHO3305]

Faculty of Education and Arts

School: Communications and Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Studio Applications for Advertising

  • Unit Code

    PHO3305

  • Year

    2015

  • Enrolment Period

    1

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

Description

In this advanced production unit students will integrate technique and style in the creation of high quality corporate and advertising photography.

Prerequisite Rule

Students must pass 1 unit from PHO2202, PHO3222

Learning Outcomes

On completion of this unit students should be able to:

  1. Demonstrate an advanced understanding of advertising studio technique, photographic processes and outcomes.
  2. Use applied practical and conceptual skills to work independently on the visual realisation of advertising benefits.

Unit Content

  1. Advanced instruction in the use of large format, field and monorail view cameras and the use of studio lighting equipment and techniques incorporated in the photographic rendering of objects.
  2. An examination of the theories and patterns of consumption that advertising promotes.
  3. An introduction to the economics of studio management, digitized negative filing systems, contract and copyright laws and associations with professional bodies.
  4. This unit will cover the following topics:

Additional Learning Experience Information

Lectures. Workshops. Fieldwork.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
Case StudyProject20%
Case StudyProject80%

Text References

  • Selman, R. (1995). Conceptual still life photographs. New York: New York Gold.
  • Neubart, J. (1989). Industrial photography. New York: Imprint.
  • Livingston, K. (1984). Secrets of still life photography. New York: Ampho.
  • Araben, E. (1994). Point of view. New York: V.N.R.
  • Hicks, R. (1995). Special effects. New York: Quatro.
  • Hayden, C., & Jensen, H. (1997). Graphis. New York: Drasin.
  • Arnold, E. (1995). In retrospect. New York: Knofp.
  • Kon, M. (1997). Still lifes. New York: Aperture.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

PHO3305|1|1

Faculty of Education and Arts

School: Communications and Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Studio Applications for Advertising

  • Unit Code

    PHO3305

  • Year

    2015

  • Enrolment Period

    2

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

Description

In this advanced production unit students will integrate technique and style in the creation of high quality corporate and advertising photography.

Prerequisite Rule

Students must pass 1 unit from PHO2202, PHO3222

Learning Outcomes

On completion of this unit students should be able to:

  1. Demonstrate an advanced understanding of advertising studio technique, photographic processes and outcomes.
  2. Use applied practical and conceptual skills to work independently on the visual realisation of advertising benefits.

Unit Content

  1. Advanced instruction in the use of large format, field and monorail view cameras and the use of studio lighting equipment and techniques incorporated in the photographic rendering of objects.
  2. An examination of the theories and patterns of consumption that advertising promotes.
  3. An introduction to the economics of studio management, digitized negative filing systems, contract and copyright laws and associations with professional bodies.
  4. This unit will cover the following topics:

Additional Learning Experience Information

Lectures. Workshops. Fieldwork.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
Case StudyProject20%
Case StudyProject80%

Text References

  • Selman, R. (1995). Conceptual still life photographs. New York: New York Gold.
  • Neubart, J. (1989). Industrial photography. New York: Imprint.
  • Livingston, K. (1984). Secrets of still life photography. New York: Ampho.
  • Araben, E. (1994). Point of view. New York: V.N.R.
  • Hicks, R. (1995). Special effects. New York: Quatro.
  • Hayden, C., & Jensen, H. (1997). Graphis. New York: Drasin.
  • Arnold, E. (1995). In retrospect. New York: Knofp.
  • Kon, M. (1997). Still lifes. New York: Aperture.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

PHO3305|1|2