Visit ECU Homepage
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit examines how public relations practitioners work with traditional news outlets, new media and media internal to an organisation. The unit provides the basics of public relations practice in communicating within an organisation as well as representing an organisation to its external stakeholders. Students learn how to write key messages, press releases and pitches to journalists, as well as learning the essential techniques for organisational communication and developing strategies for online communication.
On completion of this unit students should be able to:
Lectures. Computer lab workshops.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Portfolio | Media strategy | 20% |
| Portfolio | Media kit | 60% |
| Journal | In-class reflections of verbal feedback | 20% |
| Type | Description | Value |
|---|---|---|
| Portfolio | Media strategy | 20% |
| Portfolio | Media kit | 60% |
| Journal | In-class reflections of verbal feedback | 20% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
PRN2225|2|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit examines how public relations practitioners work with traditional news outlets, new media and media internal to an organisation. The unit provides the basics of public relations practice in communicating within an organisation as well as representing an organisation to its external stakeholders. Students learn how to write key messages, press releases and pitches to journalists, as well as learning the essential techniques for organisational communication and developing strategies for online communication.
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECUs LMS
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 2 | Not Offered | 13 x 1 hour lecture | Not Offered |
| Semester 2 | Not Offered | 13 x 2 hour tutorial | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECUs LMS as well as additional ECU l
Lectures. Computer lab workshops.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Portfolio | Media strategy | 20% |
| Portfolio | Media kit | 60% |
| Journal | In-class reflections of verbal feedback | 20% |
| Type | Description | Value |
|---|---|---|
| Portfolio | Media strategy | 20% |
| Portfolio | Media kit | 60% |
| Journal | In-class reflections of verbal feedback | 20% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
PRN2225|3|2