1. Home
  2. Public Relations: Fashion, Music and the Arts [PRN3150]

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Public Relations: Fashion, Music and the Arts

  • Unit Code

    PRN3150

  • Year

    2016

  • Enrolment Period

    1

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

Description

The creative industries and arts sector has specific requirements in relation to audience and stakeholder communication. Working in the industry requires high amounts of creativity and the ability to forge positive interpersonal relationships and networks. This unit provides a conceptual overview of communications practice within the arts industry as well as teaching practical skills that are required in day to day business communication. This unit is also highly relevant to industries that operate on minimal expenditure and so are reliant on creativity for stakeholder and media relations, such as small businesses and not-for-profit organisations.

Prerequisite Rule

Must have passed PRN2125

Learning Outcomes

On completion of this unit students should be able to:

  1. Appraise and analyse contemporary and emerging issues within the arts sector, both Australia and globally.
  2. Monitor and evaluate news and information relevant to the arts industry, with the ability to capitalise on opportunities.
  3. Creatively publicise events, issues and goings-on within the arts sector on a limited budget.
  4. Apply the fundamentals of interpersonal communication to be able to negotiate, leverage and network within the arts sector.
  5. Demonstrate cultural awareness and ethical issues in communication.

Unit Content

  1. Theoretical and conceptual overview of the arts.
  2. Understanding and seeking opportunities - the importance of cultural awareness and environmental scanning.
  3. Interpersonal skills - negotiation, leveraging and networking.
  4. Working with creative people.
  5. Working with a limited budget - the importance of creativity and personal relationships.
  6. Innovation and new ideas - tapping into the creative economy.
  7. Getting noticed - traditional news and internet-based media. Writing and pitching arts news.
  8. Understanding the 24-hour news cycle and the increased reliance on social media.

Additional Learning Experience Information

Lectures, tutorials, guest speakers, site tour/s

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
AssignmentAssignment A30%
PortfolioPortfolio assignment70%

Text References

  • Abramain, J. (2008). Power up with PR: A publicity guide for artists. Minneapolis, MN: ArtNetwork.
  • Mackowski, C. (2002). The PR Bible for community theatres. Portsmouth, NH : Heinemann.
  • Noricks, C. (2012). Ready to launch: The PR couture guide to breaking into fashion PR: how to begin a success career in fashion public relations. CreateSpace Independent Publishing Platform.
  • Sherman, G. J and Periman, S (2010). Fashion public relations. New York: Fairchild Books.
  • McRobbie, A. (2013). In the Culture Society: Art, Fashion and Popular Music. Routledge.
  • Crane, D. (2012). Fashion and its social agendas: Class, gender, and identity in clothing. Chicago, IL: University of Chicago Press.
  • Lea-Greenwood, G. (2012). Fashion marketing communications. New York, NY: John Wiley & Sons.
  • Flew, T. (2012). The creative industries: Culture and policy. London, United Kingdom: Sage Publications.
  • Potts, J. (2011). Creative industries and economic evolution. Edward Elgar.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

PRN3150|1|1

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Public Relations: Fashion, Music and the Arts

  • Unit Code

    PRN3150

  • Year

    2016

  • Enrolment Period

    2

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

Description

The creative industries and arts sector has specific requirements in relation to audience and stakeholder communication. Working in the industry requires high amounts of creativity and the ability to forge positive interpersonal relationships and networks. This unit provides a conceptual overview of communications practice within the arts industry as well as teaching practical skills that are required in day to day business communication. This unit is also highly relevant to industries that operate on minimal expenditure and so are reliant on creativity for stakeholder and media relations, such as small businesses and not-for-profit organisations.

Prerequisite Rule

Must have passed PRN2125

Learning Outcomes

On completion of this unit students should be able to:

  1. Appraise and analyse contemporary and emerging issues within the arts sector, both Australia and globally.
  2. Monitor and evaluate news and information relevant to the arts industry, with the ability to capitalise on opportunities.
  3. Creatively publicise events, issues and goings-on within the arts sector on a limited budget.
  4. Apply the fundamentals of interpersonal communication to be able to negotiate, leverage and network within the arts sector.
  5. Demonstrate cultural awareness and ethical issues in communication.

Unit Content

  1. Theoretical and conceptual overview of the arts.
  2. Understanding and seeking opportunities - the importance of cultural awareness and environmental scanning.
  3. Interpersonal skills - negotiation, leveraging and networking.
  4. Working with creative people.
  5. Working with a limited budget - the importance of creativity and personal relationships.
  6. Innovation and new ideas - tapping into the creative economy.
  7. Getting noticed - traditional news and internet-based media. Writing and pitching arts news.
  8. Understanding the 24-hour news cycle and the increased reliance on social media.

Additional Learning Experience Information

Lectures, tutorials, guest speakers, site tour/s

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
AssignmentAssignment A30%
PortfolioPortfolio assignment70%

Text References

  • Abramain, J. (2008). Power up with PR: A publicity guide for artists. Minneapolis, MN: ArtNetwork.
  • Mackowski, C. (2002). The PR Bible for community theatres. Portsmouth, NH : Heinemann.
  • Noricks, C. (2012). Ready to launch: The PR couture guide to breaking into fashion PR: how to begin a success career in fashion public relations. CreateSpace Independent Publishing Platform.
  • Sherman, G. J and Periman, S (2010). Fashion public relations. New York: Fairchild Books.
  • McRobbie, A. (2013). In the Culture Society: Art, Fashion and Popular Music. Routledge.
  • Crane, D. (2012). Fashion and its social agendas: Class, gender, and identity in clothing. Chicago, IL: University of Chicago Press.
  • Lea-Greenwood, G. (2012). Fashion marketing communications. New York, NY: John Wiley & Sons.
  • Flew, T. (2012). The creative industries: Culture and policy. London, United Kingdom: Sage Publications.
  • Potts, J. (2011). Creative industries and economic evolution. Edward Elgar.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

PRN3150|1|2