School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Public Relations: Fashion, Music and the Arts
  • Unit Code

    PRN3150
  • Year

    2021
  • Enrolment Period

    1
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Judith Ann ELUND

Description

This unit provides a conceptual overview of communications practice within the arts industry as well as teaching practical skills that are required in day-to-day business communication. The creative industries and arts sector has specific requirements in relation to audience and stakeholder communication. Working in the industry requires high amounts of creativity and the ability to forge positive interpersonal relationships and networks. This unit is also highly relevant to industries that operate on minimal expenditure and so are reliant on creativity for stakeholder and media relations, such as small businesses and not-for-profit organisations.

Learning Outcomes

On completion of this unit students should be able to:

  1. Appraise and analyse contemporary and emerging issues within the arts sector, both Australia and globally.
  2. Identify news and information relevant to the arts industry, and point out opportunities.
  3. Create PR strategy within the arts sector on a limited budget.
  4. Apply the fundamentals of interpersonal communication to be able to negotiate, leverage and network within the arts sector.
  5. Identify relevant cultural and ethical issues and apply appropriate strategies with respect to PR communication.

Unit Content

  1. Understanding and seeking opportunities - traditional news and internet-based media. Writing and pitching arts news.
  2. Innovation and new ideas - tapping into the creative economy.
  3. Working with a limited budget - the importance of creativity and personal relationships.
  4. Interpersonal skills - negotiation, leveraging and networking.
  5. The importance of cultural awareness and environmental scanning.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECUs LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 1Not Offered13 x 1 hour lectureNot Offered
Semester 1Not Offered13 x 2 hour tutorialNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECUs LMS as well as additional ECU l

Additional Learning Experience Information

Lectures, tutorials, guest speakers, site tour/s

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
ProjectCommunications plan50%
ReportGrant Proposal30%
Reflective PracticeReflection on industry site visit20%
ONLINE
TypeDescriptionValue
ProjectCommunications plan50%
ReportGrant Proposal30%
Reflective PracticeReflection on industry site visit20%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

PRN3150|2|1

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Public Relations: Fashion, Music and the Arts
  • Unit Code

    PRN3150
  • Year

    2021
  • Enrolment Period

    2
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Judith Ann ELUND

Description

This unit provides a conceptual overview of communications practice within the arts industry as well as teaching practical skills that are required in day-to-day business communication. The creative industries and arts sector has specific requirements in relation to audience and stakeholder communication. Working in the industry requires high amounts of creativity and the ability to forge positive interpersonal relationships and networks. This unit is also highly relevant to industries that operate on minimal expenditure and so are reliant on creativity for stakeholder and media relations, such as small businesses and not-for-profit organisations.

Learning Outcomes

On completion of this unit students should be able to:

  1. Appraise and analyse contemporary and emerging issues within the arts sector, both Australia and globally.
  2. Identify news and information relevant to the arts industry, and point out opportunities.
  3. Create PR strategy within the arts sector on a limited budget.
  4. Apply the fundamentals of interpersonal communication to be able to negotiate, leverage and network within the arts sector.
  5. Identify relevant cultural and ethical issues and apply appropriate strategies with respect to PR communication.

Unit Content

  1. Understanding and seeking opportunities - traditional news and internet-based media. Writing and pitching arts news.
  2. Innovation and new ideas - tapping into the creative economy.
  3. Working with a limited budget - the importance of creativity and personal relationships.
  4. Interpersonal skills - negotiation, leveraging and networking.
  5. The importance of cultural awareness and environmental scanning.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECUs LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 1Not Offered13 x 1 hour lectureNot Offered
Semester 1Not Offered13 x 2 hour tutorialNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECUs LMS as well as additional ECU l

Additional Learning Experience Information

Lectures, tutorials, guest speakers, site tour/s

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
ProjectCommunications plan50%
ReportGrant Proposal30%
Reflective PracticeReflection on industry site visit20%
ONLINE
TypeDescriptionValue
ProjectCommunications plan50%
ReportGrant Proposal30%
Reflective PracticeReflection on industry site visit20%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

PRN3150|2|2