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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Communication for millions of people around the world has been transformed by social media and other internet-based technologies. People in online communities engage in two-way conversations with many others in ways never previously possible. This has given them a new and powerful voice in personal and commercial environments. Public relations professionals are in the frontline of this communication revolution because they integrate the use of social media and other digital tools with more traditional communication techniques to reach target audiences more effectively. Such applications include news, stakeholder relations, marketing communication, consumer and community relations, issue management, and risk and crisis communication. PR practitioners also are using the techniques internally to help strengthen organisational culture, employee engagement and productivity. This unit equips students with the knowledge and skills to integrate social media and other internet-based techniques to achieve communication objectives.
Replaces PRN3130
On completion of this unit students should be able to:
Lectures, computer lab workshops and tutorials.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Portfolio Assignment | 70% |
| Examination | Exam | 30% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
PRN3160|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Communication for millions of people around the world has been transformed by social media and other internet-based technologies. People in online communities engage in two-way conversations with many others in ways never previously possible. This has given them a new and powerful voice in personal and commercial environments. Public relations professionals are in the frontline of this communication revolution because they integrate the use of social media and other digital tools with more traditional communication techniques to reach target audiences more effectively. Such applications include news, stakeholder relations, marketing communication, consumer and community relations, issue management, and risk and crisis communication. PR practitioners also are using the techniques internally to help strengthen organisational culture, employee engagement and productivity. This unit equips students with the knowledge and skills to integrate social media and other internet-based techniques to achieve communication objectives.
Replaces PRN3130
On completion of this unit students should be able to:
Lectures, computer lab workshops and tutorials.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Portfolio Assignment | 70% |
| Examination | Exam | 30% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
PRN3160|1|2