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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Corporate Communications, Issues and Crises focuses on how organisations communicate and develop relationships with internal and external stakeholders to build positive reputations and create favourable operating environments. It examines why companies must embrace contemporary practices to amplify their brand values and how strategic, proactive communication needs to be embedded in the corporate DNA. This unit also examines the management challenges and opportunities that come with the issues and crises that every organisation invariably faces during through evolution.
Unit is a combination of PRN3123 and PRN3124
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECUs LMS
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | Not Offered | 13 x 1 hour lecture | Not Offered |
| Semester 1 | Not Offered | 13 x 2 hour tutorial | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECUs LMS as well as additional ECU l
Lectures. Tutorials.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Test | Online Concept Test | 20% |
| Report | Issues evaluation and report | 40% |
| Project | Crisis strategy (group) and peer reflection | 40% |
| Type | Description | Value |
|---|---|---|
| Test | Online Concept Test | 20% |
| Report | Issues evaluation and report | 40% |
| Project | Crisis strategy (group) and peer reflection | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
PRN3223|2|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Corporate Communications, Issues and Crises focuses on how organisations communicate and develop relationships with internal and external stakeholders to build positive reputations and create favourable operating environments. It examines why companies must embrace contemporary practices to amplify their brand values and how strategic, proactive communication needs to be embedded in the corporate DNA. This unit also examines the management challenges and opportunities that come with the issues and crises that every organisation invariably faces during through evolution.
Unit is a combination of PRN3123 and PRN3124
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECUs LMS
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | Not Offered | 13 x 1 hour lecture | Not Offered |
| Semester 1 | Not Offered | 13 x 2 hour tutorial | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECUs LMS as well as additional ECU l
Lectures. Tutorials.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Test | Online Concept Test | 20% |
| Report | Issues evaluation and report | 40% |
| Project | Crisis strategy (group) and peer reflection | 40% |
| Type | Description | Value |
|---|---|---|
| Test | Online Concept Test | 20% |
| Report | Issues evaluation and report | 40% |
| Project | Crisis strategy (group) and peer reflection | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
PRN3223|2|2