Visit ECU Homepage
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit equips students with the knowledge and critical insight into public relations practice as a global industry. It explores the diffusion of public relations across cultures, acknowledging the influences in theory and practice transnationally. The unit explores the possibility of universal principles of public relations and the influence of social and cultural differences. Students also examine public relations form a critical lens, in view of its importance as an ethical discipline and how it intersects with other modalities of business and organisational practice.
On completion of this unit students should be able to:
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Report | Cultural issues PR report (individual) | 40% |
| Project | Group project on cultural diversity | 30% |
| Journal | Weekly journal | 30% |
| Type | Description | Value |
|---|---|---|
| Report | Cultural issues PR report (individual) | 40% |
| Project | Group project on cultural diversity | 30% |
| Journal | Weekly journal | 30% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
PRN3500|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit equips students with the knowledge and critical insight into public relations practice as a global industry. It explores the diffusion of public relations across cultures, acknowledging the influences in theory and practice transnationally. The unit explores the possibility of universal principles of public relations and the influence of social and cultural differences. Students also examine public relations form a critical lens, in view of its importance as an ethical discipline and how it intersects with other modalities of business and organisational practice.
On completion of this unit students should be able to:
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Report | Cultural issues PR report (individual) | 40% |
| Project | Group project on cultural diversity | 30% |
| Journal | Weekly journal | 30% |
| Type | Description | Value |
|---|---|---|
| Report | Cultural issues PR report (individual) | 40% |
| Project | Group project on cultural diversity | 30% |
| Journal | Weekly journal | 30% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
PRN3500|1|2