School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Please note that given the circumstances of COVID-19, there may be some modifications to the assessment schedule promoted in Handbook for Semester 1 2020 Units. Students will be notified of all approved modifications by Unit Coordinators via email and Unit Blackboard sites. Where changes have been made, these are designed to ensure that you still meet the unit learning outcomes in the context of our adjusted teaching and learning arrangements.

  • Unit Title

    Media and Culture
  • Unit Code

    SAH1200
  • Year

    2020
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    A/Prof Panizza Ruth ALLMARK

Description

Through an exploration of popular culture, this unit engages with key concepts and approaches for understanding how media can construct ways of realising the world and our place in it. Within local and globalised contexts the unit considers how dominant ideas are created through forms of cultural production, such as film, music, news, fashion, and photography. It considers how can they be forces of social change. There will be a focus on contemporary issues in society, notions of truth, power and the 'popular' and an examination of ideas of difference, diversity, and consumption.

Learning Outcomes

On completion of this unit students should be able to:

  1. Discuss the social construction of reality through language and visual representations.
  2. Describe the role of the media including its role in the normalisation and marginalisation of individuals and groups.
  3. Interpret the interactions between media and their social and cultural contexts.
  4. Explain key critical terms, tools and concepts from a range of theoretical approaches.

Unit Content

  1. Ideology as a textual process.
  2. Contemporary globalised contexts structuring media discourses.
  3. The social power of the media.
  4. Theories of representation.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
Annotated Bibliography Annotated bibliography20%
EssayCritical essay40%
ExaminationShort answer and essay exam40%
ONLINE
TypeDescriptionValue
Annotated Bibliography Annotated bibliography20%
EssayCritical essay40%
ExaminationShort answer and essay exam40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

SAH1200|1|1

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Please note that given the circumstances of COVID-19, there may be some modifications to the assessment schedule promoted in Handbook for this unit. All assessment changes will be published by 27 July 2020. All students are reminded to check handbook at the beginning of semester to ensure they have the correct outline.

  • Unit Title

    Media and Culture
  • Unit Code

    SAH1200
  • Year

    2020
  • Enrolment Period

    2
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    A/Prof Panizza Ruth ALLMARK

Description

Through an exploration of popular culture, this unit engages with key concepts and approaches for understanding how media can construct ways of realising the world and our place in it. Within local and globalised contexts the unit considers how dominant ideas are created through forms of cultural production, such as film, music, news, fashion, and photography. It considers how these can be forces for social change. There will be a focus on contemporary issues in society, notions of truth, power and the 'popular' and an examination of ideas of difference, diversity, and consumption.

Equivalent Rule

Unit was previously coded {HMN1112, CMM1113, CCA2100}

Learning Outcomes

On completion of this unit students should be able to:

  1. Discuss the social construction of reality through language and visual representations.
  2. Describe the role of the media including its role in the normalisation and marginalisation of individuals and groups.
  3. Interpret the interactions between media and their social and cultural contexts.
  4. Explain key critical terms, tools and concepts from a range of theoretical approaches.

Unit Content

  1. Ideology as a textual process.
  2. Contemporary globalised contexts structuring media discourses.
  3. The social power of the media.
  4. Theories of representation.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 2Not Offered13 x 1 hour lectureNot Offered
Semester 2Not Offered13 x 2 hour tutorialNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
Annotated Bibliography Annotated bibliography20%
EssayCritical essay40%
ProjectResearch leadership project and individual reflection40%
ONLINE
TypeDescriptionValue
Annotated Bibliography Annotated bibliography20%
EssayCritical essay40%
ProjectResearch leadership project and individual project 40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

SAH1200|2|2