Visit ECU Homepage
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Business Environments and Markets introduces students to the complex external environment in which businesses operate. The disruptive power of new technologies, rapid social change and the shifting political scene are just some of the factors that exert considerable influence on how managers make business decisions that will deliver competitive advantage in a given marketplace. Students will trace the product and service development practices of businesses and explore new ways of connecting and engaging with customers and stakeholders at a local, national and international level. Parallel to the content described above, the unit will develop students' teamwork skills, in particular the ability to look critically at the performance and outcomes of both one's own efforts and those of the group as a whole. Teamwork skills are important foundations for academic achievement and professional success post-graduation.
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | 13 x 1 hour lecture | Not Offered | 13 x 1 hour lecture |
| Semester 1 | 13 x 1 hour tutorial | Not Offered | 13 x 1 hour tutorial |
| Semester 2 | 13 x 1 hour lecture | Not Offered | Not Offered |
| Semester 2 | 13 x 1 hour tutorial | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.
This unit is conducted in both on-campus and online modes with a student-centred approach. On-campus students attend lectorials and workshops using a blended learning approach including interactive presentations, videos and small group discussions. Students are required to complete set readings outside of class contact time and come prepared for class. On campus activities will focus on small group work, designed to further develop communication skills, critical thinking and teamwork. Online students participate in the unit via Blackboard and will require regular online access. An electronic version of the on-campus lecture is available for students, in addition to support materials specifically for the online mode. Students are required to complete set readings and participate in interactive online activities to discuss, develop and apply the concepts covered in the lecture and readings to learning tasks and assessments. Online activities are designed to develop digital communication skills, critical thinking and teamwork. Assessment methods for on-campus and online modes provide students with the opportunity to develop and demonstrate their achievement of the unit learning outcomes.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Participation | Participation | 10% |
| Test | Quiz | 10% |
| Report | Brand Business Report | 40% |
| Examination | Exam | 40% |
| Type | Description | Value |
|---|---|---|
| Participation | Participation | 10% |
| Test | Quiz | 10% |
| Report | Brand Business Report | 40% |
| Examination | Exam | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
SBL1300|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Business Environments and Markets introduces students to the complex external environment in which businesses operate. The disruptive power of new technologies, rapid social change and the shifting political scene are just some of the factors that exert considerable influence on how managers make business decisions that will deliver competitive advantage in a given marketplace. Students will trace the product and service development practices of businesses and explore new ways of connecting and engaging with customers and stakeholders at a local, national and international level. Parallel to the content described above, the unit will develop students' teamwork skills, in particular the ability to look critically at the performance and outcomes of both one's own efforts and those of the group as a whole. Teamwork skills are important foundations for academic achievement and professional success post-graduation.
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | 13 x 1 hour lecture | Not Offered | 13 x 1 hour lecture |
| Semester 1 | 13 x 1 hour tutorial | Not Offered | 13 x 1 hour tutorial |
| Semester 2 | 13 x 1 hour lecture | Not Offered | Not Offered |
| Semester 2 | 13 x 1 hour tutorial | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.
On-campus students attend lectures and tutorials using a technology enhanced learning (TEL) learning approach including interactive presentations, videos and small group discussions. Students are required to complete set readings outside of class contact time and come prepared for class. On campus activities will focus on small group work, designed to further develop communication skills, critical thinking and teamwork. Online students participate in the unit via Blackboard and will require regular online access. An electronic version of the module highlights is available for students, in addition to support materials specifically for the online mode. Students are required to complete set readings and participate in interactive online activities to discuss, develop and apply the concepts covered in the lecture and readings to learning tasks and assessments. Online activities are designed to develop digital communication skills, critical thinking and teamwork. Assessment methods for on-campus and online modes provide students with the opportunity to develop and demonstrate their achievement of the unit learning outcomes.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Exercise | Padlet "Tweet" | 10% |
| Assignment | Pestele/SWOT analysis (individual) | 35% |
| Report | Brand Business Report (Team) | 30% |
| Test | Online Quiz | 25% |
| Type | Description | Value |
|---|---|---|
| Exercise | Padlet "Tweet" | 10% |
| Assignment | Pestele/SWOT Analysis (Individual) | 35% |
| Report | Brand Business Report (Team) | 30% |
| Test | Online Quiz | 25% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
SBL1300|1|2